KAKAO Game has changed their policy. All mobile games published through KAKAO platform are needed to launch both iOS and Android version at the same time. It was recommendation, but it is obligation now.
The decision is positive for iOS users, but gives another burden to developers. In fact, some mobile game developers who are preparing to launch games on KAKAO are re-arranging the launching schedule because of the policy changing.
Good for users
Andorid has dominated Korean smartphone OS market with 80% penetration rate. Therefore, most mobile games on KAKAO have been launched to Android OS first. iOS version used to be introduced 2 to 6 months later.
Hit KAKAO games such as ANIPANG, DRAGON FLIGHT were no exception. However, iOS users could enjoy KAKAO games with Android OS users at the same time from now on. The main reason KAKAO changed its policy is that it is critical to enjoy KAKAO games with friends no matter what platform they are using because KAKAO games heavily rely on competitions and cooperation with friends while playing.
Part of Global Strategy
Launching games for both OS is important for KAKAO to pioneer into Global market as well. Because iOS market is bigger in the international market and revenue is higher on iOS than Android OS.
KAKAO is trying hard to penetrate Japan, SEA, SA mobile market with its main weapon – games. LINE from NHN is preoccupying Japan, Taiwan and other SEA countries now.
Another burden for developers
It might be no matter to developers who are preparing their games to launch both platforms. However, many developers are changing their launching schedule now. If a developer has not chosen an engine that supports cross-platform playing, it is like making 2 different games. In addition, managing updates for both versions are not easy tasks for small-mid size mobile game developing companies.
Some developers complained that KAKAO announced policy changing too suddenly. Even though new policy will be applied from the 12th of March, they let developers know on January.
Wemade launched ‘EveryTown for KAKAO for iOS, Android at the same time on the 5th of March.