Tag: The9

Webzen takes action on The9 by introducing MU 2

The9 announced they are developing 3D web-based game MU Return(奇迹归来) during CDEC, an unit event of Chinajoy 2013. The9 is using ‘MU’(奇迹) without the permission from the original creator, Webzen.

The9 has been introduced various games under the name of ‘MU’ since 2009. They revealed MU X at Chinajoy 2009. When Webzen claimed, they changed the title as MU Legend(奇迹传说). In April, 2013, they changed it as MU 2 again. They even announced that they are going to introduce various games under MU brand.

Webzen will take action on The9 by introducing the true sequel of MU. Webzen have a plan to invite Chinese media to the media conference and CBT to remind them MU is belong to Webzen. Wenzen said they will do the best to protect the trademark right and promote MU 2 actively in China at the same time.

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Webzen vs The9, the Fight for MU is continuing

The9, Chinese publisher of original MU(Chinese title: 奇迹/Miracle), announced that they will reveal the test schedule for MU2 on the 5th of April. That made Webzen, the developer of the original MU, in panic.

The9 announced MU X, the sequel of MU as they said, at 2009 Chinajoy and started developing. However, MU X is developed by The9 itself without getting any permission from the original creator Webzen. When Webzen complained, The9 decided to change the title of the game as 奇迹傳說(Miracle Legends).  Now, The9 announced that they are going to change the game title as MU2(奇迹2) because the Chinese government approved The9 to use MU2(奇迹2).

Webzen sued The9 for the returning of trademark right in Korea in 2010 and won. However, they did not sued The9 for it in China because they have already won the lawsuit in Korea and did not want to continue disputing with their partner any more. That has made the trademark issue arising again.

Now, Webzen is agonizing how to react. According to Webzen, some artworks that The9 distributed to Chinese media are belong to Webzen. The 2nd round of Trademark dispute between Webzen and The9 has just begun.

[Korea] 5 Key Trends for 2009 – ① The Invasion of the Chinese Games

Chinese games, Zombie, non-targeting systems, auto mouse, and browser-based games are the key trends for 2009 in the Korean online gaming market.

This is the first installment in the five-part series- the invasion of the Chinese games.

This year Korean publishers rushed to publish Chinese games; Pixel Soft’s?Journey to Fairyland aka JTF (심선: Kor, ?仙: Chi) by CJ Internet, Perfect World’s?Murim Story (무림외전: Kor,?武林外?: Chi) by EYA Interactive, FuLaDe Entertainment’s?天尊 Online (천존협객전: Kor) by Liveplex are cases in point. These games have been launched in Korea during 1H09.

And there are more to come. Korean major publishers signed a licensing deal with Chinese developers: Beijing Game World Tech’s Battlestar Online and Perfect World’s Zuxian Online (?仙: Chi, 주신: Kor) by CJ Internet, Perfect World’s Red Cliff (赤壁: Chi, 적벽: Kor) by KTH (Paran), Sohu’s 天龍八部 (천룡팔부: Kor) by Alt1, and The9′s World of Fight (名?三?WOF: Chi)

The reason for the flourish is the success of Perfect World (完美世界: Chi, 완미세계: Kor)?in Korea. Also Chinese games filled the void caused by delayed Korean games. Players found Chinese games alternative to Korean games because of a) the high quality and b) somewhat familiar yet still new contents. Most Chinese games brought to Korea had already gone through the phases of commercial services in China so the stability and contents availability won Korean publishers over as well.?Towards the 2H09, however, the blockbuster Korean games started dampening the popularity of Chinese game.

All in all, with other Chinese games lined up in the pipeline and major updates for existing games, Chinese games are expected to flourish in the Korean online gaming market.

<Butterfly?Sword?Online (流星蝴蝶劍: Chi, 유성호접검:Kor) developed by Nineyou?is planning to launch in Korea by 2010>

[WoW] Back on China

wowNetEase, WoW’s new publisher in China, announced World of Warcraft‘s Chinese service was resumed. NetEase is still waiting for the second expansion pack of World of Warcraft: Wrath of the Lich King to pass the Chinese censorship.

There are some people who have followed up on the story but for those who haven’t, this is what happened; Servers were shut down as NetEase took over WoW after The9 last June. Then both parties had some ‘minor’ problems with each other, which delayed the relaunch. NetEase threw a free test from July 30 to September 14 to keep users from abandoning the game for good. That cost the company more than 1,000,000 Yuan (approx. US$ 136,000) per DAY. So you do the math how much NetEase lost from the free test for 46 days.

With its blockbuster game back on, the company expects to increase revenue from WoW up to 30% out of its entire lineup and take 4% market share in the Chinese gaming market.

If you want to read the original article on TIG which is written in Korean,?click here.

[The9] MUX. Sounds familiar?

It’s not my fault that every posting regarding The9 has something to do with losing license and coming up with look-alike games. This again is too amusing to pass.

The9 sent out an invite to press saying they are going to unveil a new MMORPG game, MUX, during ChinaJoy. Obviously the company has been developing the game for two years. The issue here is that the company not-so-subtly implied MUX is the official successor of Mu Online, which by the way?they are currently publishing in China.

That left Webzen, a developer of Mu Online, very puzzled. The9 didn’t give its partner any heads-up about this AND Webzen has been working on Mu2 since first half year of 2009.

I will keep you on how this story evolves. In the meantime, take a look at its teaser site.

MUX