Chinajoy was held from the 26th to the 29th of July. We summarized the event as follows.
Large scale games
The scale of Chinese online games becomes as large as China itself. Shanda Games put 100 million Yuan (US$15.7 million) for the initial development finances into developing ‘Age of Dawn’, Diablo-like action MMORPG.
Dragon Swords from Netease, Saint Seiya Online and Swordman from Perfect World are all big name MMORPGs. Because Chinese online game market is saturated with the full of MMO games already, only the big name games could get a chance to succeed.
Western online games is flooding to China
The9 devoted its booth entirely to ‘Planetside 2’ from Sony Online Entertainment with 20vs20vs 20 PvP zone. Kongzhong also demonstrated World of Tank from Wargaming.net only at the booth. Netease contribute the half of the booth to games from Blizzard entertainment such as ‘WOW: Mist of Pandaria’, ‘Starcraft2: Heart of the swarm’, and ‘Diablo3’. Shanda Games presented RIFT as well.
A guy from Shanda Games said “Since Chinese gamer’s level has been going up high, Chinese publishers are interested in publishing major online games from abroad. It becomes as important as publishing in-house games.”
Diversity of genre
Chinese developers are trying to create games with different perspective. Since most Chinese online games were eastern style fantasy MMO only, games became sick of them.
Black Gold from Snail Games has the unique world that combines the world of fantasy and punk together.
‘Dragon Sword’ from Netease, ‘The exorcist’ from Kunlun are a few example of games with unique worlds.
Non-typical shooting games
Since Crossfire is dominating Chinese online FPS market and more than 20 TPS online games are competing in China, non-typical shooting games were introduced such as ‘Penguin Warfair’ from Snail Games, Chang-sin-gi and T-game(逆战)from Tencent.
EA, China Mobile and lots of small-mid size mobile game companies were presented in Chinajoy 2012. The reason that there were so many mobile games in Chinajoy 2012 is related to the increasing population of smartphone users in China. There were more smartphone users than PC internet users.