Nexon’s kept shaking off games in its Korean game portal nexon.com. Started from an action game called ‘Trash Buster’?(우당탕탕 대청소), Nexon had continuously decided to discontinue three more games including?Zera (제라), SlapShot (슬랩샷) and Kick Off (킥오프).
But it wouldn’t be the end of Nexon. The company is pouring out new games such as EverPlanet (에버플래닛), Dragon Nest (드래곤네스트) and its internal productions likes of Bubble Fighter (버블파이터), Mabinogi Heroes (마비노기 영웅전: Mabinogi sequel), Kavatina Story (카바티나 스토리), Husky Express (허스키 익스프레스). So don’t jump to conclusions yet. ?I will keep y’all posted.
OK. Folks! Here are more numbers from 1Q09 financial reports.
inews24, a Korean online media site, reported that Korean Big 5, NCsoft, NHN, Nexon, Neowiz Games, CJ Internet, exceeded their initial goal in Q1 and it’s expected to reach 2 T Won (US$ 1.5 B) which accounts for 61% of total online gaming market in Korea in 2009.
A few noteworthy pointers from the article;
- 1Q09 revenue: 133.4 B Won (US$ 102.6 M)
- Expected revenue to be over 600B Won (US$ 102.6 M) in 2009
- Aion licence loyalty starts rolling from China as of 2Q and revenue from commercial services in Taiwan and Japan as of 2H.
- Revenue in 2008 (including NHN Japan and China): 572.9 B Won (US$ 441.4 M)
- Revenue in 1Q09 : 161.1 B Won (US$ 123.9 M)
- 1Q09 revenue breakdown:
- Hangame (Korea): 116.4 B Won (US$ 89.5 M)
- China: 5.5 B Won (US$ 4.2 M)
- Japan: 39.3 B Won (US$ 30.2 M)
- Revenue in 2008: 500 B Won (US$ 384.6 M)
- MapleStory still going strong and Dungeon Fighter Online (던전앤파이터) now added to lineup so all in all very promising
– Neowiz Games
– CJ Internet
- Revenue in 1Q: 56.3 B Won (US$ 43.4M)
- Prius Online (프리우스 온라인) not so good outside of Korea
- Big hopes for Dragon Ball Online (드래곤볼 온라인)
There you have it. Hope this is enough to fill your report or to brag your knowledge on Korean online gaming market to coworkers. Just don’t forget to thank inews24 for that.
* 1Q09 financial statements were not available at the moment for those companies who only have 2008 data. Will update the post once I access to them.
Nexon’s mega-hit online mmorpge game, Maple Story, became 6-year-old and is still going strong- everywhere. Gamasutra just posted “Nexon’s MapleStory Reaches 92 Million Global Users” and a quick naver search led me to this awesome posting(sorry folks. It’s in Korean.) that summarizes the worldwide Maple Story operation in a snapshot. And this blogger knows what he’s talking about because he is the editor-in-chief in Kyung Hyang Games (again, it’s in Korean).
Just to a few takeaways;
- Publisher: Shanda
- Homepage: ‘冒??‘(mxd.poptang.com)
- Current Status: Started in December 2004. 18M AUs and 30M RUs
- Publisher: Gamania Digital Entertainment
- Current Status: Started in July 2005. 3.5M RUs and 180K CCUs
- Publisher: Nexon Japan
- Current Status: Started in November 2003. 900K RUs and 2.7K CCUs
- Publisher: AsiaSoft
- Current Status: Started in June 2005. 550K RUs and 30K CCUs
– USA (Global)
- Publisher: NXGames
- Current Status: Started in October 2005. 1.5M RUs and 50K CCUs
And if you may feel some numbers are off, you are right. After writing so far, I realized it’s posted 3 years ago! But I figured I’d keep it since it may be still helpful to someone out there. I warned you so don’t blame me later.
Looks like they’ve launched in Hong Kong, Europe, Vietname, and Brazil.
Nexon Holdings- a holding company of Nexon Group- legally changed its name to NXC, according to an article from thisisgame.com. (The company claimed that NXC somehow incorporates the meaning of Corporation and Culture in it.)
NXC’s revenue soared to 450.9 billion Won in 2008 (approx. US$ 346.8 M) from 254 billion Won in 2007 (approx. US$ 203.8M). However, the profit shrank to 27.8 billion Won (approx. US$ 21.4M) from 100 billion Won (approx. US$ 76.9M) due to expense increases.