SEOUL, South Korea – Feburary 26, 2015 – While Korean market is emerging as an attractive market in mobile games, Nasmedia, a digital media agency that has achieved successful games marketing campaigns in Korea, is planning to share strategies and some great tips of mobile games marketing in Korea at the GDC 2015 as one of the exhibitor.
Korea has been already known as a highly attractive gaming market, which holds the 3rd place of Google Play ranking, and the highest grossing countries following US and Japan. Moreover, Korean gamers’ retention is 14.3 weeks on average, 5 weeks longer compared to US. Many global game developers, such as Supercell, King and Gaia mobile, already have launched their games in Korea and have shown impressive performance.
“In order to succeed in Korean mobile gaming market, localized strategy, IMC marketing and Android-oriented marketing are highly essential.” advised Byungjo Kim, director of Nasmedia. One of the campaigns that has achieved as the top No.1 gross ranking in the Google Play in Korea has executed IMC marketing through various media such as mobile, online, TV and OOH, with their ‘korean-ized’ game. Global game developer’s digital media partner, Nasmedia has contributed to their soft landing in Korean market by executing ads through mobile, online and OOH advertising. Nasmedia plans to share more detailed insider tips about Korean mobile games marketing to the visitors in the GDC 2015.
Nasmedia shares the following contents in the GDC 2015:
a. Main characteristics of Korean mobile gaming market.
b. Characteristics of Korean mobile gamers.
c. Korea’s mobile games marketing trends and insider tips.
Nasmedia is participating as an exhibitor in GDC 2015, ensuring to keep its effort building success stories in Korean gaming market for game developers, based on various success experiences and broad media coverage.
GDC 2015 will be held in San Francisco from March 2 to 6. To get more information and success strategies about Korean mobile gaming market, be sure to visit Nasmedia’s booth no.542 in GDC 2015 or contact the following E-mail address: firstname.lastname@example.org
Nasmedia is the biggest digital media agency in Korea that specializes in Mobile games marketing.(31% market share in Korea’s PC and mobile Display Ads) And Nasmedia is a group company of KT(Korea Telecom) and the only Digital Media agency that has been listed on the KOSDAQ. They have their own proprietary platforms with cutting-edge technology, which is including Ad Exchange, SSP, DSP, retargeting Ad Network, etc. Nasmedia has achieved successful games marketing campaigns in Korea with various game developers such as Supercell, Gaia Mobile so far.
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