Tag: mobile

Aggressive investment from Wemade toward Mobile games

Wemade Entertainment is held ‘2012 Line-up announcement showcase’ in Seoul on the 26th of April. At the event, the company reveals 8 brand new mobile games – Goblin Mobile, Fighters, Silkroad M, StarCity Mobile, Everyfarm2, Epic Island, Cafestoria Mobile, Braves.

Namgung Hun, CEO of Wemade, said “Some speculates that mobile devices will outperform video game consoles within 3 years, we agreed with it. Playing on hands does not mean the quality is behind PC games. We would rather show features for mobile devices that PC cannot present.”

New games from Wemade Entertainment could be categorized in 3 different fields – Social game, RTS game, Minigames. Wemade Entertainment has been increased cooperated companies. The company acquired Ngonsoft and co-developed games with Mobicle, Dbros. It also has the subsidiary company Wemade Creativel and is the share investor of the popular smartphone messenger KakaoTalk. The company acquires Fever Studio, Link Tomorrow, Liny Works on the 23rd of April as well.

Wemade Entertainment reveals its integrated SNS brand ‘We Social’. It does not have a separated platform, instead it will provide various services through KakaoTalk.

Wemade Entertainment acquires three SNG companies

Wemade Entertainment acquired 3 Social network Game companies – Fever Studio, a developer of Every Town, Every Farm, Link Tomorrow, a developer of Epic Story, Baseball Wars, Liny Works, a developer of Cafestoria.

In addition, the company cooperates with Dbros to convert Star City as a mobile game. Star City is Facebook game featuring various KPOP stars in the game. With Mobicle, the company co-develops a baseball game, tentatively named Project 2632.

Wemade Entertainment becomes a giant mobile game company by acquiring these companies with the total of 5 development teams.

Wemade Entertainment will release in-house developed 5 mobile games in 2012 and reveal its vision and un-announced projects on the 26th of April.

 

68% DAU decreased for Cyworld App Store

Won-seok Shin, a Team manager of Open-Social Business, said “Cyworld has nowhere to go” at 2012 Smart Social Game Party in Seoul. Cyworld is PC-based social network service from SK Communications.

He revealed that Cyworld lost large portion of users during the past. In March, 2011, 490,000 users played games at Cyworld App Store, only 150,000 users were remained in February, 2012. According to their survey, the main reasons users would not play games at their App Store are;

1)     Do not use PC often

2)     Tired of playing games I used to play

3)     Getting busy = Waste of time

4)     Do not use Cyworld often

Especially he found that they used to have lots of female users who are between 19 to 24 years old, however now male users are dominating. He assumed Female users between 19 to 24 years old changed the gaming platform to smartphone instead of PC.

He said Cyworld will focus on old users because most of revenue is from users who are over 30’s. The limit to purchase per time will be increased to $50 to $70 to make users to purchase more at a time. They plan to increase contents for adults while strengthen their viral channel, marketing and mobile service business.