Tag: Line

Naver launches mobile game platform “Band Game”

Naver Camp Mobile announces they start the game platform service through Band from the 21st of April today. Band is the brand name of Naver’s social network service.


There will be no evaluation process like KAKAO Games to launch mobile games on Band. Naver gets 20% commission only as it has been known.

Naver Camp Mobile decided not to have the evaluation process because they want games to be selected by users, not by a platform holder. The number of Band users is 24 million, DAU is about 6 million. Of course, we cannot tell all registered Band users are gamers. Jong Man Park, CEO of Naver Camp Mobile, said “They will search for the game by themselves if we have fun games.”


The 2nd strength of Naver Band Game is competitive commission rate – 20%.

If a game launch on Apple App Store or Google Play Store, Apple/Google takes 30% while Social platforms that provide channeling service for the games takes 30% the rest commonly. That means the developer of the game takes 49% of the total revenue. However, they could expect to take at least 56% if they choose Naver Band Game as their channeling social platform. If they choose Naver app store instead of Apple App Store or Google Play Store, they could expect to take up to 64%.


Naver Camp Mobile reveals 10 available mobile games at the launch. Most of them are puzzle genre while DragonFriends from NHN Entertainment is SNG, Arch Sphere from Wemade Entertainment is MMORPG.

Naver Band games will have ‘with Band’ as a suffix, just like ‘for KAKAO’.

Hangame’s mobile game growing up 738%

Hangame announced the financial report for 1st quarter of 2013. The revenue is $142 million, which is up 5% compared to the previous quarter. But it is 4.7% low compared to the same period of last year.

Web board game has gone down a bit, but Mobile and PC game has grown quick. Especially, mobile game revenue grew up 738% compared to the same period of the last year. Mobile game revenue is $12.4 million. The revenue of LINE, a mobile messenger, is $62.1 million that is more than a half of the total game revenue. 80% of the revenue is from Japan. NHN is publishing 24 mobile games through LINE in Japan. Total number of registered LINE users has been reached 150 million.

PC division has grown 32% compared to the same period of the last year because TERA and KRITIKA have been performed well.

Hangame will be separated from NHN from August.

KAKAO asks developers to launch iOS, Android version at the same time

KAKAO Game has changed their policy. All mobile games published through KAKAO platform are needed to launch both iOS and Android version at the same time. It was recommendation, but it is obligation now.

The decision is positive for iOS users, but gives another burden to developers. In fact, some mobile game developers who are preparing to launch games on KAKAO are re-arranging the launching schedule because of the policy changing.

Good for users

Andorid has dominated Korean smartphone OS market with 80% penetration rate. Therefore, most mobile games on KAKAO have been launched to Android OS first. iOS version used to be introduced 2 to 6 months later.

Hit KAKAO games such as ANIPANG, DRAGON FLIGHT were no exception. However, iOS users could enjoy KAKAO games with Android OS users at the same time from now on. The main reason KAKAO changed its policy is that it is critical to enjoy KAKAO games with friends no matter what platform they are using because KAKAO games heavily rely on competitions and cooperation with friends while playing.

Part of Global Strategy

Launching games for both OS is important for KAKAO to pioneer into Global market as well. Because iOS market is bigger in the international market and revenue is higher on iOS than Android OS.

KAKAO is trying hard to penetrate Japan, SEA, SA mobile market with its main weapon – games. LINE from NHN is preoccupying Japan, Taiwan and other SEA countries now.

Another burden for developers

It might be no matter to developers who are preparing their games to launch both platforms. However, many developers are changing their launching schedule now. If a developer has not chosen an engine that supports cross-platform playing, it is like making 2 different games. In addition, managing updates for both versions are not easy tasks for small-mid size mobile game developing companies.

Some developers complained that KAKAO announced policy changing too suddenly. Even though new policy will be applied from the 12th of March, they let developers know on January.

Wemade launched ‘EveryTown for KAKAO for iOS, Android at the same time on the 5th of March.

Hangame hiring experienced mobile game developers

Hangame, separated and independent from NHN, starts reconstructing the organization as a developing focused company. The company starts the open competitive employment and will hire about 100 experienced developers.

According to the posting of a job opening, Hangame will focus heavily on developing mobile games. Hangame released mobile games from the last year. Fish Island achieved $3.23 million monthly revenue without KAKAO Talk.

This move is an action from Hangame in response to the recent platform change in the game market – PC online to mobile. The mobile game revenue of Hangame was $6.92 million, which surpassed the revenue from PC online games and Web based games. Hangame also has a brother company OrangeCrew, a mobile focused developer.

With the success of LINE, mobile messenger, Hangame is expecting a great synergy effect.

Wemade chose LINE for Japan publishing

Wemade Entertainment announced they made the strategic cooperation contract with NHN Japan. They will release mobile games through LINE, NHN Japan’s social messenger platform. The first game will be Chaos&Defense.

Wemade chose Kakao Talk for publishing mobile games in Korea. The reason they chose LINE for Japan service is solely because of their business needs. Wemade thinks Japan as the biggest content distribution market. Especially, the size of Mobile game market is the biggest in Asia, Wemade thinks Japan as the most important market. They chose LINE because it is the leading social messenger in Japan.

LINE has 60 million users all over the world. It broke the record of 25 million users in Japan only and ranked as #1 in Japan as a social messenger. LINE recently launched LINE GAME to publish mobile games through it.

Wemade will present 6 mobile games in TGS 2012 include Arc Sphere.