Kakao Talk, the most popular mobile phone messenger in Korea, proves itself as an influential distribution platform for mobile games.
After it launched Kakao Game for Android on the 30th of July, games from it dominated Google Play Free-App rank – 7 of Top 10 Free games are linked with Kakao Game.
Ani Pang stands as #1 for Google Play Free Game rank and for Top sales rank. Another game called I Love Coffee reached 100 million Won (US $88,215) revenue.
The main reason for their popularity is that they are linked with Kakao Talk messenger. Users could invite their friends in Kakao Talk list to the games and play together.
Wemade Entertainment who invested US $22 million to Kakao Talk is the main beneficiary because not only their games such as Viking Island and Rhythm Scandal have been succeeded through Kakao Talk, but also their share value has been up 15.21%. Share value for Barunson Games also went up just right after they announce their games will be published through Kakao Talk.
Kakao Games will be available for iOS pretty soon.
Game Category at Apple App Store has been opened at 7:00AM on the 2nd of November in Korea. It took 2 years since iPhone3GS was introduced in Korea for the first time.
Korean iOS gamers needed to have another Apple account in the U.S. or HongKong to purchase iOS games like Angry Birds for the past 2 years. Korean iOS game developers needed to release their games through other countries’ App store or release them at Entertainment category as a temporary expedient.
The reason is that Korean government took too long to make related laws. By the results of mobile games was excluded from Shutdown System recently and drawing the conclusion how to rate mobile games on App stores, finally Game Category is opened. Game Category for Android market will be opened until the end of November as well.
The typical Korean mobile game developers such as Com2uS and Gamevil welcome to have Game Category finally. They expect that Korean mobile game market will be more energized.
Gamevil broke the record total 50 million downloads. The company has about 30 smartphone games for both iOS and Android, another 30 games for domestic feature phone market. Especially, the company’s 4 most successful series include Baseball Superstar, Zenonia, Super Soccer and Air Penguin continues its success internationally.
Gamevil has prepared themselves for the international market from 2008 and started getting consequences from their efforts. The company targeted the environment that has been created by smartphone from the beginning and introduced lots games continuously to preoccupy the market.
In addition, they utilized Free 2 Play business model actively for their games as well as cooperated with foreign developers. Those things are harmonized with their years long experiences on publishing & marketing have made them so succeed in the market.
Gamevil will release Zenonia 4 soon.