Posts Tagged ‘investment’

Nexon Invests in Mobile Developer Moyasoft

February 21st, 2012

Nexon has signed an investment contract with Moyasoft today, acquiring 19.99% share of it.

This is Nexon’s first investment to a mobile developer after merger between Nexon Mobile and itself last January.

Moyasoft is a smartphone games developer known for its most popular a social RPG <GodWarz>, ranked 5th in top revenue making application in Korean Apple appstore.

“Nexon opened a way to actively cooperate with Moyasoft who has developed the popular social RPG. We are going to keep looking to ways of growing along with capable developers,” said Min Seo the CEO of Nexon.

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Newly Founded Studio Invited US$2.2M Investment

September 15th, 2011

A newly founded online game developer L-Time Games recently invited US$2.2M of capital from Knet Investment Partners and IMM Investment.

L-Time Games, founded in June 2009, consists of 10-year-experienced veterans who have worked for Nexon, NCsoft, and so on and is currently making a 3D action MORPG titled <Wind Runner>.

The investment is its second one after the US$0.6M investment funded last year. “Getting funded from partners with experience and insight on ventures is very pleased for us. We will do our best to introduce a friendly but brand new online game as soon as possible,” said SungHyun Baek the CEO of L-Time Games.

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Kunlun Korea “Want $46m Investment for Korean Games”

August 17th, 2011

“We’d like to do something helpful to Korean game market,” said MinGoo Kim the general manager of Kunlun Korea. He addressed that more than US$ 46m is planned to put into the Korean games.

Kunlun Korea is a local branch of Chinese game company Kunlun and launched its web game <K3 Online> last July in Korea.

We talked with Mr. Kim about its investment and itself.

 

# More Than US$ 46m for Korean Games

Kunlun Korea is planning a Fund-of-Funds investment in Korea. It will consists of not only Kunlun but also Korean government and other investors as well. The fund will wholly put into Korean games. The games invested by the fund would be published via Koram Game(http://www.koramgame.com)which is Kunlun’s global platform.

Although Kunlun Korea is 7th branch of Kunlun, elsewhere does not hold the local fund. “The reason of having the investment fund only in Korea is that we recognize Korean developers’ capability and know-how. We believed the game suceeded in Korea would make another success abroad too and Korean market deserves its value. Moreover we thought it would be the best foundation for later global market we are aiming for.

 

# Young Comapny Achieved Annual Sales US$ 187m in 3 Years

The Chinese game company Kunlun was inherently founded as a social and web game subsidiary of a software company Brother Soft. And it achieved 20% of market share in web and social games and US$ 187m of annual sales within 3 years in China. Kunlun is right behind Tencent whose market share is 50% in the field.

Unlike other giant developers like Tencent or Shanda are focusing on their home market, Kunlun’s half of total sales comes from overseas market.

 

# Become a Major Publisher in Korea is Priority

Kunlun launched its first game in Korea within 6 months from its establishment took place in last December.

More than 100,000 gamers joined <K3 Online> within a month and another 100,000 are expected to join by end of August.

Kunlun Korea’s current mission is to make people know the company. Therefore it is going to publish three games including <K3 Online> and <KangHo> within this year and two more games would be out depending on the first three’s result. In next year, 10 more Chinese games are planned to be serviced.

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Neowiz Would Like to Grow with Studios

June 24th, 2011

Neowiz Games said they are willing to grow with small studios by leading social contribution, developing healthy game culture, and so on.

The CEO SangGyu Yoon said “The slogan ‘Green Pmang’ stands for our attitude toward developing Neowiz Games into a beautiful company which carries its obligation fully and takes a leading role through achieving social contribution, healthy game culture, and joint growth as one of major publishers in Korea.”

The three prime roles are expanding social contribution, creating healthy game culture, and growing together.

 

1. Social contribution

First of all, a program for gamers and their family will be expanded. 2-day camp with parents will encourage them experience positive aspects of the game. Game fairs inside and outside, scholarship, volunteer work with employees, etc. are also planned as the program.

Another program is set for the underprivileged. They will be provided sports and cultural activities and be helped in emotion by tied universities.

Neowiz Games has participated volunteer works instead of celebrating their anniversary day or year-end party regularly twice a year for the past 5 years.

2. Healthy game culture

This is to offset the negative recognition upon the game. Regulation, consulting treatment,  and management program for preventing excessive game play will be introduced. Neowiz also established a marketing guide line that caps the event reward up to US$ 2,780.

Green patrol for fraud monitoring is also newly launched in addition to more exclusive division with increased budget.

3. US$28m for small studios

They announced an investment of US$28m to small studios for next 3 years in pursuit of joint growth.

Intellectual investment will also be made by hosting seminars and conferences sharing technology and experience and working with regional studios to support. For reference, most of developers and publishers in Korea are crowded in Seoul. So the regional studio means they do not have big money.

Mr. Yoon addressed “The three are what Neowiz Games must achieve. We are trying to fulfill our social duty through them. We believe it is a worthy step which is our first try. We will do our best to persist it.”

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Nexon Acquired 20% of Eyasoft

May 27th, 2011

Nexon purchased 20% share of Eyasoft?and the publishing right of veiled game titled <Obelisk>, an action RPG.

With this, Nexon can exercise its influence over <Obelisk> and added another title to its future lineup.

The takeover is reportedly made because Eyasoft needed more money for the development for new projects. Eyasoft has struggled with poor revenue generated from the three?self-published games, <Iris> <Legend of Edda> and <Luna Plus>. The three are scheduled to be closed on June 1 in Korea.

Eyasoft is trying to be dedicated to MMORPG development, excluding the publishing business. They have prepared 6~7 projects besides the three already launched. But some of them are likely to be canceled due to limited finance.

It is plausible that Nexon may purchase more share of Eyasoft later as Eyasoft seems in trouble with money.

One industry official said “Eyasoft has planned too many projects over their ability and now is at a financial crisis which drove it to the situation of select & focus. The takeover seems made in order to get invested.”

In-development MMORPG based on Korean ancient history

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