“We’d like to do something helpful to Korean game market,” said MinGoo Kim the general manager of Kunlun Korea. He addressed that more than US$ 46m is planned to put into the Korean games.
Kunlun Korea is a local branch of Chinese game company Kunlun and launched its web game <K3 Online> last July in Korea.
We talked with Mr. Kim about its investment and itself.
# More Than US$ 46m for Korean Games
Kunlun Korea is planning a Fund-of-Funds investment in Korea. It will consists of not only Kunlun but also Korean government and other investors as well. The fund will wholly put into Korean games. The games invested by the fund would be published via Koram Game(http://www.koramgame.com)which is Kunlun’s global platform.
Although Kunlun Korea is 7th branch of Kunlun, elsewhere does not hold the local fund. “The reason of having the investment fund only in Korea is that we recognize Korean developers’ capability and know-how. We believed the game suceeded in Korea would make another success abroad too and Korean market deserves its value. Moreover we thought it would be the best foundation for later global market we are aiming for.
# Young Comapny Achieved Annual Sales US$ 187m in 3 Years
The Chinese game company Kunlun was inherently founded as a social and web game subsidiary of a software company Brother Soft. And it achieved 20% of market share in web and social games and US$ 187m of annual sales within 3 years in China. Kunlun is right behind Tencent whose market share is 50% in the field.
Unlike other giant developers like Tencent or Shanda are focusing on their home market, Kunlun’s half of total sales comes from overseas market.
# Become a Major Publisher in Korea is Priority
Kunlun launched its first game in Korea within 6 months from its establishment took place in last December.
More than 100,000 gamers joined <K3 Online> within a month and another 100,000 are expected to join by end of August.
Kunlun Korea’s current mission is to make people know the company. Therefore it is going to publish three games including <K3 Online> and <KangHo> within this year and two more games would be out depending on the first three’s result. In next year, 10 more Chinese games are planned to be serviced.