Translated by Jeff Lee from Kiyat Games (https://www.facebook.com/KiyatGames)
Held in Busan, G-Star 2013 opened on the last 14th and came to a close on the 17th. Although there were worries regarding the fewer expected numbers of attendees, G-Star 2013 came through once again flocking up to 188,707.
Larger B2B, Overseas buyers increase 66%
Opened and operated under the Korean Internet Digital Entertainment Association (K-IDEA), this year’s G-Star continued the tradition of separating the B2C and B2B section of the event into different buildings.
Using the entire building to its own, G-Star’s largest ever B2B showed an increase of 66% in the number of international buyers. The group in charge of organizing and finalizing the outcome of G-Star convention look forward to seeing a dramatic increase in the statistics, and more detailed numbers are to be announced.
The G-Star ‘Game Industry Recruitment Expo’ had turned up with 1,148 attendees. Initiated and backed by Nexon, ChangYouKorea, KOG, and 20 others, the expo had a successful turnout despite the recent grim news of the Korean gaming industry.
Over 180,000 attendees
G-Star 2013 had a total of 188,707 attendees over the span of 4 days. With a 12 % decrease compared to last year, the first day brought in a total of 32,787 visitors. Then with a 2.22% decrease, the second day brought in a total of 38,654 visitors. K-IDEA’s Kim Jin Suk commented that this may be due to the fact that the date for the G-Star had been changed since last year, with this year being opened during the national high school exit exam day.
The day that had the most fruitful gathering was the 3rd day with an increase of 10.8% compared to last year, totaling up to 68,266 visitors. The last day had a decent turnout also with 49,000 (estimated) visitors.
Attendee number maintained despite the cutback on the B2C and the recent political news
With the numerous restrictions set upon the gaming industry through this year such as ‘Shutdowns,’ ‘Less than 1% revenue,’ and ‘game addiction restrictions,’ there were many talks amongst the gaming industry that regarded their doubtful stance on attending this year’s G-Star. WeMade’s former president, Nam Goong-Hun had previously stated his boycott of G-Star via SNS, and many other developers followed his lead.
G-Star 2013 took place nevertheless. However, with G-Star veterans such as Gamevil, Netmarble, Neowiz Games, NC Soft, Webzen, WeMade, and Com2US missing from the list of developers for this year’s G-Star, many worried about this year’s turnout.
Despite all the worries, this year’s G-Star flourished nonetheless. Many were sighted waiting in line outside the convention center starting on Friday night in order to get into the weekend conventions. The scale of the event became large enough to spark the interest of the local police, who stayed on site throughout the day, helping the convention run smoothly and safely.
K-IDEA’s Kim Jin Suk commented: “Many paid a visit to this year’s G-Star despite many worries regarding the decrease in the size of B2C. We feel that we have the history of G-Star to thank for this year’s turnout. Even E3, one of the biggest gaming conventions in the world, had its slump around 2006 but came back to its former glory last year. Likewise, we believe that once all the issues regarding the gaming industry is solved that G-Star will be able to grow once again.”