Neowiz Games said they are willing to grow with small studios by leading social contribution, developing healthy game culture, and so on.
The CEO SangGyu Yoon said “The slogan ‘Green Pmang’ stands for our attitude toward developing Neowiz Games into a beautiful company which carries its obligation fully and takes a leading role through achieving social contribution, healthy game culture, and joint growth as one of major publishers in Korea.”
The three prime roles are expanding social contribution, creating healthy game culture, and growing together.
1. Social contribution
First of all, a program for gamers and their family will be expanded. 2-day camp with parents will encourage them experience positive aspects of the game. Game fairs inside and outside, scholarship, volunteer work with employees, etc. are also planned as the program.
Another program is set for the underprivileged. They will be provided sports and cultural activities and be helped in emotion by tied universities.
Neowiz Games has participated volunteer works instead of celebrating their anniversary day or year-end party regularly twice a year for the past 5 years.
2. Healthy game culture
This is to offset the negative recognition upon the game. Regulation, consulting treatment, and management program for preventing excessive game play will be introduced. Neowiz also established a marketing guide line that caps the event reward up to US$ 2,780.
Green patrol for fraud monitoring is also newly launched in addition to more exclusive division with increased budget.
3. US$28m for small studios
They announced an investment of US$28m to small studios for next 3 years in pursuit of joint growth.
Intellectual investment will also be made by hosting seminars and conferences sharing technology and experience and working with regional studios to support. For reference, most of developers and publishers in Korea are crowded in Seoul. So the regional studio means they do not have big money.
Mr. Yoon addressed “The three are what Neowiz Games must achieve. We are trying to fulfill our social duty through them. We believe it is a worthy step which is our first try. We will do our best to persist it.”