Korea’s number one mobile communication platform Kakao and major portal site Daum are going to come together. The joint corporation would be called ‘Daum Kakao’.
Daum announced the merger on the 26th of May. Both companies held a board of directors to agree the merger and are going to complete it at a general meeting of stockholders by 27th of August. If it goes well, Kakao’s 1.556 share becomes Daum’s 1 share and ‘Daum Kakao’ will be founded on October 1.
Though Daum seemingly merges Kakao, what we need to recognize of it here is that Kakao’s back-door listing. While Kakao is a unlisted corporation for now, Kakao is easily able to be listed on KOSDAQ without any screening under the name of Daum Kakao thanks to the merger.
Both companies said the merger is to maximize their competitiveness in the shifting global market. “Internet business growth can be acquired by taking advantage of Kakao’s mobile traffic while Daum’s technology, content, and platforms can accelerate Kakao’s mobile information and life revolution,” said Daum. “In spite of the merger, everything will remain the same. Daum Mobage and Daum Game which is going to be separated this July also remain intact.”
The merger is expected to be on a scale of $697M of annual sales, $144M of business profit, and $130M of cashable asset on 2013 financial statements basis.
Daum Communication separated its game business in order to improve its operation and management. The announcement was made yesterday and the separation would be done by July 2014.
The game business will be in charge of mobile games and online games such as a MMORPG <Black Desert> which is currently under 2nd CBT. “The separation will allow us work more aggressively with better management and more responsibility,” said SungJoo Hong, director of Daum Game. ”
Daum had founded an independent subsidiary, Daum Game, last 2002 in purpose of starting gaming business but had suffered until it took over a publisher OnNet last December 2011. Then Daum has been working on <Planet Side 2>, <Winning Putt>, and <Black Desert>.
<Planet Side 2> just finished its first CBT last month while <Black Desert> is going through the second CBT today. <Winning Putt> is a CryEngine3 based golf game scheduled to be out within this year.
Daum Game has grown 30% every year from 2009 to 2011 through channeling business and has 3.5 million users of mainly males in 20s and 30s.
DAUM has announced their 1st Closed Beta Test for the MMORPG Black Desert, and are recruiting testers from the 1st to the 10th of October. They have announced that they will randomly select 5,000 testers among their pre-registered users. These selected 5,000 will then be announced through their official homepage on the 11th of October.
This 1st CBT will be running for a week from the 17th to the 23rd of October. Testers will be able to travel between 2 regions and will be able to play the currently available classes: Warrior, Ranger, Giant and Sorcerer until level 40. Additionally, tons of content will be made available during this CBT, showcasing around 270 quests, various mounts, raids, PVP contents, siege warfare, and more.
According to the latest interview with Pearl Abyss, the developer of the game, it will require approximately 30 hours of gameplay time in order to reach the current maximum level, 40. Players will also have different advantages and disadvantages depending on the time of the day in the game. For example, while some daytime NPCs will disappear during the night, there will be unique NPCs that will only appear during this time. Furthermore, the game will feature monsters that become stronger at night while rewarding more experience. A day in the game lasts 4 hours in the real world.
For more information, you can visit the official homepage here: http://black.game.daum.net/black/index.daum
MMORPG ‘Black Desert’ developed by Pearl Abyss and published by Daum, starts recruiting testers for the 1st CBT from the 1st of October.
The game is about a battle for Black Stone, which is the true source of power and strength with non-targeting, action game style. A player could battle while riding on a horse as well as enjoy siege warfare. A player could purchase a house and decorate it.
The 1st CBT schedule has not been announced. We expect CBT will start during October.