Tag: CJ Internet

[CJ Internet] Acquires Another Game Studio

Internet invested 1 billion Won (US$ 0.8 million) in Maius Games (마이어스게임즈: Kor) to take 35% stake and acquired a global publishing licence for the studio’s MMORPG Project Monarch for another 1 billion Won.

The Project Monarch is in its early development stage and expected to complete the production by December 2011. This is the first time for CJ Internet to invest in a new studio.

Maius Games was found in August 2008 by industry veteran developers previously involved with Kingdom under Fire, N3, SUN and Huxley.

CJ Internet recently acquired another game developer Seed9 and a PC cafe chain MediaWeb.

[CJ Internet] Core Executive Leaves the Company

Young Shik Kwon (권영식: Kor), an executive who has led successful publishing businesses from the beginning of Netmarble is leaving CJ Internet. He delivered smashing hits such as Sudden Attack and Ma9 (마구마구:Kor) to CJ Internet and played a critical role in building NetMarble and building a business model at CJ Internet. His sudden move left the industry people puzzled because he has been actively working on some projects. The rumor has it his decision has something to do with organizational restructuring and a new appointed CEO.

CJ Internet stated that “Mr. Kwon’s resignation is not finalized yet. Even if he leaves the company, it does not relate to the company’s restructuring and might be his personal reason.”

CJ Internet Introduces a Proprietary System for Web-based Games

CJ Internet held the ‘2010 Marbleution’ press conference to reveal its proprietary browser exclusively for web browser game, Marble Box, and unified game launcher, Marble Station.

Marbleution is a new platform development project to target a global gaming market. Whon Namkong, CEO of CJ Internet, explained that Marble Box and Marble Station show “our?commitment?to changes by experimenting with new platforms and publishing business models. The online games have changed a lot last 10 years and a game portal need to change along with the market needs.”

These are summaries from Q&A session at the conference.

Marble Box – Optimized Browser for Web-based Game

Q: On Marble Box

A: Marble Box is a web browser just like IE, Firefox, or Chrome. It is optimized to play browser-based games.

Q: On Marble Box Features

A: Marble Box features an easy access to multiple browser-based games, account management, a user-friendly chat rooms, various short-cuts for frequently used actions, and alert system.

Q: On Compatibility with Non-Marble Games

A: Marble Box will allow to play any browser-based games including other portals’.

Q: On Service Launch

A: The project is currently in an alpha stage. We plan to launch within the first half of the year.

Marble Station – Open Platform Unified Game Launcher

Q: On Marble Station

A: Marble Station is a client-based unified game launcher that allows to play not only CJ Internet-serviced games but also other portals’. Our goal is to develop a launcher that manages execution, update, and payment.

Q: On Playing Other Game Portal’s Game

A: You can say it is a form of ‘channeling.’ Less limitations though. Marble Station will launch any games that meet the Marble Station’s standard such as login and payment system. It will be an open platform unified game launcher.

Q: On Comparison with a Web Launcher

A: Marble Station will be less hassle because it doesn’t require any ActiveX installation or webpage to launch a game. It also manages update and download.

Marble Station provides a single account to play multiple games and an easy-to-use payment system. It will feature pre-download and new service alert service unlike web launcher.

Marble Station will play a critical role in CJ Internet’s game business in the future.

Q: On Its Complexity

A: You may think it would be a hassle to use Marble Station that requires a client download and installation. But it is more preferred in the western market. We plan to focus on user education and find efficient distribution channels.

Q: On Revenue Share Model

A: We haven’t decided on how exactly we execute the revenue share with other game portals but it will be set on a reasonable level.

Q: On Marble Station Replacing NetMarble Web Portal

A: Not?necessarily Marble Station will replace its current NetMarble. We have to consider our current users and their convenience as well.

Q: On Future Plan

A: We expect to reveal a test version by May and then start a service in the global market by July.

[Korea] M&A News

I’ve got three M&A news from Korea.

1) CJ Internet Looking into GameHi

CJ Internet is looking into buying GameHi, a developer behind a popular FPS game Sudden Attack. CJ Internet said “we are considering the option in order to strengthen our game development competitiveness, but nothing is decided yet.”

2) A Book Publisher Became a Major Shareholder of YNK Korea

A book publisher of “The Lord of the Rings” in the Korean language, Golden Bough (황금가지: Kor), became a major shareholder by obtaining 33% of total shares of YNK Korea.

3) Nflavor and Aeonsoft ?Became One

Nflavor and Aeonsoft announced their merger on February 10. Both companies are a part of Gala Group. Nflavor’s CEO, Seung Hyun Park, will serve as a CEO of Aeonsoft as well.

[CJ Internet] Acquired SEED9

CJ Internet is in the process of closing ?its acquisition of SEED9 Entertainment, a co-developer of 魔界村 Online (마계촌 온라인: Kor) with Capcom. CJ Internet also secured the publishing right of Project Monarch, a MMORPG currently developed by Maius Games. Both games are expected to operate via Netmarble, CJ Internet’s game portal in Korea.

CJ Internet is planning an official announcement for such deals in detail soon.