GStar2012 schedule is confirmed

G-Star2012, the largest game event in Korea, will be held from the 8th to 11th of November. Korea Association of Game Industry announced the detail of G-Star2012 at ITS GAME 2012 in Seoul, Korea on the 30th.

The host for G-Star has changed from KOCCA(Korea Creative Content Agency) to Korea Association of Game Industry, which is a private organization from this year. Since it is hosted by a private organization, all regulations regarding the game show will be decided by game companies itself. G-Star has had several issues to solve such as too much noise, long waiting lines, too much exposure of promotion girls etc. These issues will be solved by discussing with game companies themselves.

Small venues have been expanded as well. Bexco now have the 2nd exhibition hall that is completed on the 29th of May. B2B area will be located at it separated from B2C area and will provide more quite business environment. With the completion of the 2nd hall, the whole Bexco building will be used for B2C. B2C and B2B areas are connected by a bridge. Bexco auditorium, which has 4,000 seats, has been completed as well for various purposes.

If you plan to have a booth, you should register before the 17th of July to get a 10% early bird discount fare. If you had a booth last year, you can get an additional 10% discount.

Bexco 2nd Hall is completed.

Bexco Auditorium

Best booths and games of GStar2011


We had the  survey at GStar 2011 with the total of 496 gamers.

Best Booth

The most visited booth was Blizzard. 67% replied that they come to GStar2011 for visiting Blizzard booth. Nexon is 2nd by 66%, very close to 1st. (NCsoft 56%, Neowiz 53%, NHN 45%)

Apparently big 3 titles, SC2:HotS/Diablo3/WOW, plus Blizzard DOTA were as hot as they could get in Korea during GStar2011.

Cyphers, AOS game from Nexon, was the booth that 33% spectators visit first because of the game coupon. Blizzard was 21% and NCsoft was 8%.

The most favorite booth to visit was Blizzard booth by 27.4%. On the other hand, the worst booth to visit was also Blizzard booth because people needed to wait for a long hours to experience games. Nexon was 2nd by 15% and also for the worst by 38% because people struggle to receive a game coupon.

Best Game

The most favorite game of GStar2011 is Diablo3 by 48% and SC2:HotS by 36%. Lineage Eternal was 3rd by 32%. Other competitors were Cyphers and Guild War2. The game people play the most during GStar2011 was online FPS Dizzel from Neowiz Games by 20%. Neowiz prepared well to have many computers with Dizzel. SC2:HotS was 2nd by 19%.

The game people like the most after they are playing were Dibalo3. Especially, 79.1% ,34 out of 43, like the game after they were playing. Kingdom Under Fire 2 and SC2:HotS were the games people like as well.

Other Games

Among social, mobile, web games, people like Homerun Battle 2 for iOS from Com2uS, Rhythm Scandal from Wemade Entertainment.


There were many Giveaways in each booth mostly from in-game items, mug, mouse etc. The most preferable was an in-game item coupon for Cyphers. The giveaways that people don’t like was Guild War 2 paper bag from NCsoft.

GStar2011 Held successfully

GStar2011 was held from 10th to 13th of October at Bexco Busan, Korea.

289,110 spectators and more than 200 companies, both the new record, participated in the event. However, some issues were remained as the homework for the organization.

The first issue was the small B2C and B2B areas. The most inconvenience was that B2B areas were separated at 3 different locations; especially it took 10 minutes to walk from 1st floor to 2nd&3rd
floor. That won’t happen next year!

Bexco is under construction for expanding the exhibition space. The 2nd Bexco, which is located at the left side of Bexco, will be available for GStar2012 B2B only. The size of 2nd Bexco is similar to existing Bexco itself. It will be connected to the original Bexco by a bridge. Therefore, you can expect 2 times bigger B2B section for 2012.

B2C will use the entire Bexco spaces with the new auditorium, which is located at the right side of Bexco. The auditorium will be used for events for game companies as well as press conference.

The second issue was Wifi. Some booth has a problem with internet at the 2nd day of Gstar2011 and mobile game companies like Com2uS had a serious problem with using Wifi because the organization prohibited using Wifi inside of B2C section. The organization promised solving Wifi problem and preparing more internet supports for the next year.

Other than the issues above, everyone agreed GStar2011 is getting better and better, especially B2B section.

[Gstar 2010] Dates Announced

Dates for Gstar 2010 has been announced: Thursday, November 18 through Sunday, November 21. The venue will be same as last year at BEXCO, Busan, Korea.

[GStar] Less nudity more noises

G-Star 2009 Overview: Rules and Regulations

Less nudity yet more noises

The South Korea’s biggest game trade show G Star 2009 ended a huge success. The show saw an all-time high in attendance numbers, total of 82,000 on 28th. But it still left a few issues to work on. The G Star committee was up front about perennial issues such as noise and nudity from the beginning. Mostly, it seems the participating parties got the message.

■ Reborn as family friendly game festival

G Star used to be associated with unpleasant reputation; too racy booth models. The G Star committee wanted to clear its names once for all and rebrand G Star as family-friendly game festival like Games Con. So they set out to work on rules and regulations including a dress code for booth models, age-appropriate contents, and noise reduction.

But did it carry throughout the show as they promised? Let’s find out.

■ [Nudity] Loophole found, but overall satisfactory

The guideline provided by the committee seems absurdly specific. No bikini bottoms and no deep side-slit dresses, no tops that cover less than 2/3 of the back and the list goes on. Exhibitors who violate such policy will receive a verbal warning and will face a serious penalty including utility shutdown and even eviction if the violation is repeated three times.

At G Star 2009, most vendors complied with regulations. Models tried to help attendees navigate through a new game rather than just posing for a picture in previous years. Overall, the change was welcomed by attendees and vendors.

It turns out, however, there was a loophole; no regulation on cosplay models. Two female cosplay models who dressed up as characters from NCsoft’s Blade and Soul were asked out because of their racy costumes.

■?[Age restriction] Guideline needed for game domo

The G Star committee introduced new policies to make G Star more family friendly. The policy dictates that at least one staff should be present at all times at the booth showing adult only contents. The view of such contents should be blocked from outside of the booth. This was necessary because some of upcoming games that planned to show demos are rated AO (Adults Only).

NCsoft’s Blade and Soul and NHN’s Tera complied with the rule as setting up a closed booth for the games. However, Neowiz Games’ Age of Conan put TV screens on a high pillar but not high enough for underage attendees to see from outside. The demo showed violent sequences which seemed inappropriate. The G Star committee is going to discuss a guideline for outside showing for the future.

■?[Noise] Still noisy and even noisier

Believe or not, the G Star committee has a very specific rule on noise; noise shouldn’t be more than 85dB at one meter away from a speaker and more than 75dB at three meters away from a speaker. Also, a speaker should be more than there meters up from the floor facing center of the booth or downwards.

But it’s all easier said than done. In reality, large companies became very competitive in promoting their games. Especially crowded areas surrounded by NHN, Activision-Blizzard, Neowiz Games, Mgame, and YD Online got out of control. Despite of several warnings from the G Star committee, NHN and Activision-Blizzard hosted events at the same time making people unable to communicate around their booths on the second day. After series of meetings with participating exhibitors, the noise level went down a little on the third day but was still above the recommendation.

Stricter rules and voluntary compliance needed

The problem with these rules and regulations is that they are not law-abiding and leave room for interpretation.

This year Neowiz Games distributed free beverages with 4% alcohol as promoting Age of Conan. Neowiz Games ran it by the G Star committee but as it attracted too many people, they shut it down under the recommendation of the committee. Neowiz Games ended up switching it to non-alcoholic beverage.

Voluntary compliance is needed in the area of noise. Exhibitors tend to follow rules when it’s absolutely necessary. In order to create a pleasant experience, companies need to step up and actively comply with the rules.