Tag: band

Naver launches mobile game platform “Band Game”

Naver Camp Mobile announces they start the game platform service through Band from the 21st of April today. Band is the brand name of Naver’s social network service.

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There will be no evaluation process like KAKAO Games to launch mobile games on Band. Naver gets 20% commission only as it has been known.

Naver Camp Mobile decided not to have the evaluation process because they want games to be selected by users, not by a platform holder. The number of Band users is 24 million, DAU is about 6 million. Of course, we cannot tell all registered Band users are gamers. Jong Man Park, CEO of Naver Camp Mobile, said “They will search for the game by themselves if we have fun games.”

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The 2nd strength of Naver Band Game is competitive commission rate – 20%.

If a game launch on Apple App Store or Google Play Store, Apple/Google takes 30% while Social platforms that provide channeling service for the games takes 30% the rest commonly. That means the developer of the game takes 49% of the total revenue. However, they could expect to take at least 56% if they choose Naver Band Game as their channeling social platform. If they choose Naver app store instead of Apple App Store or Google Play Store, they could expect to take up to 64%.

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Naver Camp Mobile reveals 10 available mobile games at the launch. Most of them are puzzle genre while DragonFriends from NHN Entertainment is SNG, Arch Sphere from Wemade Entertainment is MMORPG.

Naver Band games will have ‘with Band’ as a suffix, just like ‘for KAKAO’.

Naver Band Ready to Compete Against Kakao

Naver is reportedly going to launch a new gaming platform on its SNS Band in April.

According to industrial experts, Naver is going to launch the platform with about 10 mobile games. The most of front-line would be brand-new titles while popular titles would follow up later.

The Naver Band is pretty attractive for mobile game developers because it just takes 20% of revenue away from them while Kakao Talk takes 30% away. That is, they guarantee the poor developers of maximum 64% of profit.

On top of that, the #1 portal site in Korea supports diverse promotion including webtoon PPL, gaming dedicated page, pre-registration event, CPA mileage save, etc. This is undeniable bait for the small companies in lack of marketing budget.

Besides the PC portal, Naver Mobile boasts 21M daily UV as of July 2013 and more than 20M has downloaded the Band as of October 2013. 20M is nearly a half of Korean population.

Emerging of the Band gaming platform, the industry is more than welcoming it since they have been waiting for another platform besides the Kakao which has been exclusively conquoring the market so far.

Exact date of the debut is not announced yet.

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