Category: Platform

(Video) Blade & Soul to Go Monthly Subscription with Item Sales in Japan

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The launch date for the Japanese service for <Blade & Soul> has been set to be May 20th.  The payment plan is to be on a monthly subscription along with additional item sales system.

NCSoft Corporation’s Japanese branch NC Japan held the “Blade & Soul Premier Show” on the 8th, inviting various reporters and around 350 users.  <Blade & Soul>’s plans for the Japanese service and the business model were introduced at this event.

NC Japan plans to begin with the initial character creation service in mid-April, and to follow up with a ‘limited trial’ service from May 13th to 15th.  Then from May 16th to 19th it is holding an ‘open trial’ service open to everyone, paving the way to the official launch on May 20th.

The payment system is to be based on a monthly subscription fee with the addition of item sales, and the specific prices have yet to be released.  Additional items are to be categorized into consumables, convenience items, and vanity items.

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Blade & Soul Premier Show

Two different packages will go on sale starting from May 9th, the Premium and the Standard.  While both packages will include 1 complimentary month, the limited edition package will allow the player to participate in the ‘limited trial’ service from May 13th to 15th.

A PC renting service is also in plan for those players without the appropriate computers to run the game optimally.  NC Japan begins its ‘NC Gamers Service’ starting in April, a PC renting service for the players.  The service requires the renter to pay for the rental computer for a span of 2 years (3,100 yen per month).  And when the renter fully pays over the span of 2 years, the computer is theirs to own.

Various marketing is also in preparation for the launch.  First, the <Blade & Soul> animation airs starting April 3rd on the Japanese channel TBS.  The animation is then to be aired across the country over 7 different channels.  The original sound track (OST) is to be released at the end of April, and a <Blade & Soul> novel is to be released in the ‘Monthly Shonen Magazine.’

NCSoft’s Bae Jae-Hyun CPO (Executive Producer) has commented at the Premier Show: “With today’s announcement <Blade & Soul> is officially starting its launching phase in Japan.  We are nervous yet excited to introduce <Blade & Soul> to our Japanese fans.”

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JaeHyun Bae, CPO of NCsoft & director of Blade & Soul

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Blade & Soul Animation poster

Naver Band Ready to Compete Against Kakao

Naver is reportedly going to launch a new gaming platform on its SNS Band in April.

According to industrial experts, Naver is going to launch the platform with about 10 mobile games. The most of front-line would be brand-new titles while popular titles would follow up later.

The Naver Band is pretty attractive for mobile game developers because it just takes 20% of revenue away from them while Kakao Talk takes 30% away. That is, they guarantee the poor developers of maximum 64% of profit.

On top of that, the #1 portal site in Korea supports diverse promotion including webtoon PPL, gaming dedicated page, pre-registration event, CPA mileage save, etc. This is undeniable bait for the small companies in lack of marketing budget.

Besides the PC portal, Naver Mobile boasts 21M daily UV as of July 2013 and more than 20M has downloaded the Band as of October 2013. 20M is nearly a half of Korean population.

Emerging of the Band gaming platform, the industry is more than welcoming it since they have been waiting for another platform besides the Kakao which has been exclusively conquoring the market so far.

Exact date of the debut is not announced yet.

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Actoz Soft Embraces New Dungeon Striker

<Dungeon Striker> currently published by Hangame will be taken over to Actoz Soft.

On the 28th of Feburary, Actoz Soft announced that it will be publishing the action RPG after Hangame in the future. The service through Hangame will be closed on March 7th.

Hangame gave up the game due to poor performance it showed so far. Given that, Eyedentity Games, the developer, is re-making the game from the ground. The name of the game will also be changed to <New Dungeon Striker>.

“We are glad to help <New Dungeon Striker>’s another leap. We will do our best to provide best environment for the players and the game,” said SungGon Bae the vice-president of Actoz Soft Online Business.

“I would like to apologize to the current players who love playing <Dungeon Striker>. We are doing our best to recover your faith in us through <New Dungeon Striker>,” said JoongSun Jang the director of Eyedentity Games.

The exact launching date for <New Dungeon Striker> is not announced yet.

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Naver to Create A Mobile Gaming Platform

Korea’s number one search engine, Naver Corp., is enhancing its current mobile game channeling service to start a gaming platform.

ThisisGame’s recent interview with Naver has revealed that the popular search engine company plans to enhance and upgrade its current mobile site’s (m.naver.com) game channeling service ‘Naver mobile game channeling’ and begin its official service.  Just as KakaoTalk Corp. has previously used its pool of messenger users as its audience when it launched the ‘Kakao Games,’ Naver plans to utilize its current pool of 37 million users for the launch.

The Naver mobile game platform will allow its users to freely download mobile games onto their devices using their Naver account, regardless of the time and location.  While the actual downloads will be done through the ‘Naver AppStore,’ they will also be able to use the Google Play Store depending on the situation.

Hence, this means that the games on the Naver platform will only support the Android OS.  This will surely be a welcoming news for many developers out there that felt the pressure of having to abide to the rules of the KakaoTalk platform, which requires the developers to develop an iOS version of their games as well.

Naver is currently contacting numerous mobile game developers to propose the use of their channel, and games that have already made huge success on either the Google Play Store or the T Store are not of exceptions either.

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Naver AppStore on Android OS

 

Developer portions 73%, more beneficial than the current platform

In the light of appealing to the developers, Naver has been emphasizing the higher portion of the profit that the developers will be receiving when using the Naver platform.

One of the main things that Naver has been emphasizing is that they have paid particular attention to the cries of the developers regarding the profit that they get in return.  In the case of Naver Mobile, developers are able to reap profit from all revenue with the exception of 10% market fee, 7% channeling fee, and 10% user mileage.  It has been said that even a part of the 7% channeling fee will be used in ways beneficial to the developers.

The numbers stated above are definitely in favor of the developers in comparison to those of Google Play Store.  Google Play Store currently takes 30% of the revenue the game creates.  On top of this, if the game is platformed on the popular KakaoTalk platform, another 30% of the rest (21% of the total revenue) is given to the KakaoTalk platform.

If one were to reiterate the numbers above, it ultimately boils down to 51% of the total revenue paid to the platforms, and the developer ends up receiving 49%.  However, with the terms of the Naver Mobile, the developers would in fact receive 73% of the total revenue, standing out among Google Play and KakaoTalk platforms.

Another point that Naver emphasizes is that a large portion of the 10% user mileage is often spent back on the game itself, resulting in higher profit for the developers.

 

Easier user acquisition using promotions on Naver

Naver plans support the games on their mobile platform by using their own popular search engine website (www.naver.com) to run advertisements and promotions.

A large portion of these promotions will be done by running multiple versions of advertisements, such as banners and articles, in the entertainment and gaming sections of their website, aiding in the exposure of the game.  Naver is confident that they will be able to attract at least 30,000 users through these means of promotions.

According to a personnel from the mobile gaming industry: “Acquisition of 10,000 users via pre-launch sign-ups was considered a tremendous achievement on the KakaoTalk platform.  If the numbers can really be as high as Naver predicts, this new platform will be something that many developers will find difficult to refuse.”

Developers will be able to launch through the Naver mobile platform by requesting via the appropriate proposal procedure at least eight weeks prior to the game’s launch.  After series of meetings and contract signings, the game will be ready to launch under the Naver mobile platform. 20140113175828_3105

 

The lacking Naver AppStore

Many experts in the mobile gaming field understand and regard the new Naver mobile platform to be a very appealing platform.  Many also have the opinion that the current popularity and recognition of Naver among the population does not fall behind that of KakaoTalk, and that this new change could bring seriously detrimental effects to the ‘for KakaoTalk’ trend.

However, the outlook of Naver mobile is not one that is completely fault-free.  Naver AppStore, where all the app downloads will be done, loses out in influence, popularity, and inventory size in comparison to the other popular markets, such as Google Play and TStore.

According to a personnel from the mobile industry: “Google Play and TStore are often pre-installed onto the mobile devices when they are initially sold, and because of this, it is no wonder they have high numbers.  On the other hand, Naver AppStore is a separate application that the users have to download on their own, and it will be interesting to see how the market will fare.

Naver plans to run several marketing campaigns for the user acquisition of the Naver AppStore, such as TV ads, search engine ads, and AppStore events.

Blade & Soul Season 2 the Pit of Hell Unveiled

NC Soft’s hit MMORPG <Blade & Soul> released a teaser of its upcoming season 2 titled the Pit of Hell. Let’s take a look first!

The movie introduces a new story with new monsters. “There is going to be a change in relationship between characters you met in the past which also leads to another story for the upcoming season. A veiled body called the Black Dragon and full-out GvG are ready to go besides the story-telling,” said NC Soft.

The season 2 is coming off in Korea at the 22nd of January.

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