Category: Mobile

Tower of Ascension Introduces PvP Combat

<TOWER OF ASCENSION> INTRODUCES PLAYER VS PLAYER COMBAT

“Player vs Player Combat, Right at Your Fingertips!”

Seoul, South Korea. (March 25th, 2014) – WarpPortal is excited to announce their latest update to the iOS smash hit: Tower of Ascension! They’ll be introducing the much anticipated all-new player versus player combat system, and allowing for the ease of Facebook to login and play! For update and event details: http://www.warpportal.com/mobile/towerofascension/event.aspx

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Update Features: 

  • Facebook Log in system added.
  • Battle Arena(PVP) system added.
    • Normal and Ranking Battles
    • Special gamble monster cards added for each class.
    • New map “Candy land” added.
    • New costume items added.
    • Spirit system balance patched.
    • Class balance patched.

Tower of Ascension is completely free to download and play.  You can also enhance your game play with purchases from the “Shop” in the game through the App Store (iOS).

Download now!  https://itunes.apple.com/us/app/tower-of-ascension/id744144025

Game Trailer:

Facebook Page: https://www.facebook.com/TowerOfAscension

Sonnori Announces Mobile Version of Horror Game White Day

Sonnori’s hit PC horror game from 2001, <White Day>, is to be launched on the mobile platforms.

Sonnori has created the official website and made the announcement for the mobile version of <White Day> on the 16th.  The original PC version of the game was created using the company’s very own Wangreal -means super real- Engine, dealing with suspicious and ominous events that occur at a school during the night.  Whether the new mobile version of the game is a remake of the PC version, or rather a new game with a new series has not yet been revealed.

The gameplay footage shown on the teaser site shows clue-finding game modes, a basic interface, and an ominous atmosphere which is to be expected from a <White Day> game.  On the other hand, Sonnori has yet to announce the details of the new game on any other forms of media other than their own teaser site.

Currently, there is no way to tell for sure if the new <White Day> game is a brand new mobile game that uses social networking, or if it is simply a PC-port mobile game.  Furthermore, the key developers behind the original <White Day> such as Won-Sul Lee, Eun-Seok Lee, and Gwan-Hee Suh are not taking part in the development of the new game.

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AD HyungTae Kim’s Next Move is Mobile Game

Nextfloor, a developer of mobile games <Dragon Flight> and <El Brisa>, announced cooperative development with Shift Up. Shift Up is a start-up mobile game developer founded by HyungTae Kim, ex-AD of <Blade & Soul>. It’s his first move after resignation from NCsoft and the MMORPG.

Shift Up conisists of many members from <Blade & Soul> development team. They are currently recruiting illustrators, concept artists, 3D artists, programmers, and game designers in order to work on the project veiled. The project should reportedly be out within the second half of this year.

“It’s honor to be with Shift Up’s start. We will put our best effort on this project with a renewed attitude,” said MinKyu Kim the CEO of Nextfloor.

“It’s so supportive that being with Nextfloor right next to us. I will do our best as an illustrator and a developer, and I am pretty sure that this cooperation is Shift Up’s chance to one step forward,” said Kim the CEO of Shift Up.

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Naver Band Ready to Compete Against Kakao

Naver is reportedly going to launch a new gaming platform on its SNS Band in April.

According to industrial experts, Naver is going to launch the platform with about 10 mobile games. The most of front-line would be brand-new titles while popular titles would follow up later.

The Naver Band is pretty attractive for mobile game developers because it just takes 20% of revenue away from them while Kakao Talk takes 30% away. That is, they guarantee the poor developers of maximum 64% of profit.

On top of that, the #1 portal site in Korea supports diverse promotion including webtoon PPL, gaming dedicated page, pre-registration event, CPA mileage save, etc. This is undeniable bait for the small companies in lack of marketing budget.

Besides the PC portal, Naver Mobile boasts 21M daily UV as of July 2013 and more than 20M has downloaded the Band as of October 2013. 20M is nearly a half of Korean population.

Emerging of the Band gaming platform, the industry is more than welcoming it since they have been waiting for another platform besides the Kakao which has been exclusively conquoring the market so far.

Exact date of the debut is not announced yet.

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Naver to Create A Mobile Gaming Platform

Korea’s number one search engine, Naver Corp., is enhancing its current mobile game channeling service to start a gaming platform.

ThisisGame’s recent interview with Naver has revealed that the popular search engine company plans to enhance and upgrade its current mobile site’s (m.naver.com) game channeling service ‘Naver mobile game channeling’ and begin its official service.  Just as KakaoTalk Corp. has previously used its pool of messenger users as its audience when it launched the ‘Kakao Games,’ Naver plans to utilize its current pool of 37 million users for the launch.

The Naver mobile game platform will allow its users to freely download mobile games onto their devices using their Naver account, regardless of the time and location.  While the actual downloads will be done through the ‘Naver AppStore,’ they will also be able to use the Google Play Store depending on the situation.

Hence, this means that the games on the Naver platform will only support the Android OS.  This will surely be a welcoming news for many developers out there that felt the pressure of having to abide to the rules of the KakaoTalk platform, which requires the developers to develop an iOS version of their games as well.

Naver is currently contacting numerous mobile game developers to propose the use of their channel, and games that have already made huge success on either the Google Play Store or the T Store are not of exceptions either.

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Naver AppStore on Android OS

 

Developer portions 73%, more beneficial than the current platform

In the light of appealing to the developers, Naver has been emphasizing the higher portion of the profit that the developers will be receiving when using the Naver platform.

One of the main things that Naver has been emphasizing is that they have paid particular attention to the cries of the developers regarding the profit that they get in return.  In the case of Naver Mobile, developers are able to reap profit from all revenue with the exception of 10% market fee, 7% channeling fee, and 10% user mileage.  It has been said that even a part of the 7% channeling fee will be used in ways beneficial to the developers.

The numbers stated above are definitely in favor of the developers in comparison to those of Google Play Store.  Google Play Store currently takes 30% of the revenue the game creates.  On top of this, if the game is platformed on the popular KakaoTalk platform, another 30% of the rest (21% of the total revenue) is given to the KakaoTalk platform.

If one were to reiterate the numbers above, it ultimately boils down to 51% of the total revenue paid to the platforms, and the developer ends up receiving 49%.  However, with the terms of the Naver Mobile, the developers would in fact receive 73% of the total revenue, standing out among Google Play and KakaoTalk platforms.

Another point that Naver emphasizes is that a large portion of the 10% user mileage is often spent back on the game itself, resulting in higher profit for the developers.

 

Easier user acquisition using promotions on Naver

Naver plans support the games on their mobile platform by using their own popular search engine website (www.naver.com) to run advertisements and promotions.

A large portion of these promotions will be done by running multiple versions of advertisements, such as banners and articles, in the entertainment and gaming sections of their website, aiding in the exposure of the game.  Naver is confident that they will be able to attract at least 30,000 users through these means of promotions.

According to a personnel from the mobile gaming industry: “Acquisition of 10,000 users via pre-launch sign-ups was considered a tremendous achievement on the KakaoTalk platform.  If the numbers can really be as high as Naver predicts, this new platform will be something that many developers will find difficult to refuse.”

Developers will be able to launch through the Naver mobile platform by requesting via the appropriate proposal procedure at least eight weeks prior to the game’s launch.  After series of meetings and contract signings, the game will be ready to launch under the Naver mobile platform. 20140113175828_3105

 

The lacking Naver AppStore

Many experts in the mobile gaming field understand and regard the new Naver mobile platform to be a very appealing platform.  Many also have the opinion that the current popularity and recognition of Naver among the population does not fall behind that of KakaoTalk, and that this new change could bring seriously detrimental effects to the ‘for KakaoTalk’ trend.

However, the outlook of Naver mobile is not one that is completely fault-free.  Naver AppStore, where all the app downloads will be done, loses out in influence, popularity, and inventory size in comparison to the other popular markets, such as Google Play and TStore.

According to a personnel from the mobile industry: “Google Play and TStore are often pre-installed onto the mobile devices when they are initially sold, and because of this, it is no wonder they have high numbers.  On the other hand, Naver AppStore is a separate application that the users have to download on their own, and it will be interesting to see how the market will fare.

Naver plans to run several marketing campaigns for the user acquisition of the Naver AppStore, such as TV ads, search engine ads, and AppStore events.