Category: Mobile

eFun Company sets yearly sales of $50 million as its goal

“Starting the second half of this year, our goal is to reach yearly sales of $50 million and to become one of the top 10 mobile publishers within the country.”

During its company presentation on the 2nd of this month, eFun Company announced the company’s goals as well as its three new upcoming titles.  eFun Company announced its goals of reaching yearly sales of $50 million and of becoming one of the top 10 mobile publishers within Korea.

With its headquarter in Hong Kong, eFun Company has published mobile games in 20 different countries including China, Taiwan, and Southeast Asian countries.  So far, the publisher has been localizing and publishing foreign games such as <Three Kingdoms OL>, <New Journey>, and <Three Kingdoms PK>.  While eFun Company has had significant presence in Hong Kong and Taiwan so far, it has been quietly servicing its games in Korea.  However, the company plans to move actively starting this second half of the year.

The reason behind eFun Company’s decision is its belief in the theory of “If it works in Korea, it works in the World.”  The Korean market has an advanced network technology, and it holds its place as second place amongst the world’s Android markets.  The theory is that by gaining knowledge in Korea’s advanced mobile market, a game will gain that much more presence and potential to be competitive in the foreign markets.

The goal of reaching yearly sales mark of $50 million is also a part of the goal of becoming active in the Korean market.  Furthermore, the company has announced its intention in avoiding popular platforms such as Kakao Games and attempting to increase its sales by its own capabilities alone.  The marketing director Park Hyejung commented that: “We have previously launched <New Journey> on the Kakao Games platform, and we have decided that we will be able to reach the $50 million sales mark without the help of platforms.  Each of the games are different in their prospects, and we plan to adjust our marketing appropriately to them all.”

Furthermore, the company has announced its goal of overcoming Kunlun Korea to become one of Korea’s top 10 mobile game publishers.  The Branch President of eFun Company commented: “When we say top 10 mobile game publishers, we don’t mean solely in sales numbers, but that we plan to grow to carry that much ‘weight’ in our brand name.  We truly believe that we can overcome Kunlun Korea.”

eFun Company has also announced their plans to merge with the Korean mobile game publishing business in order to take the step towards becoming one of the top 10 publishers.

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Weekly Korean Mobile Ranking – 1st Week of July

June 30 ~ July 6
Top Free Games Top Revenue Games
Ranking Title Title
1 Be My Slave for Kakao Blade for Kakao
2 Battle Cat Taming Monsters for Kakao
3 Shinmoo for Kakao Seven Knights for Kakao
4 FIFA Online 3M Anipang2 for Kakao
5 Legendary Raiders for Kakao Everyone’s Marble for Kakao
6 Don’t Tap the White Tile FIFA Online 3M
7 Farm Heros Saga for Kakao Clash of Clans
8 Clash of Clans Be a Star! for Kakao
9 Toy Battle for Kakao Wooparoo Saga for Kakao
10 Blue Three Kingdoms Cookie Run for Kakao
Top Free Games Top Revenue Games
Ranking Title Title
1 Clear Vision 3 Clash of Clans
2 World of Tanks Blitz Blade for Kakao
3 Clash of Clans Everyone’s Marble for Kakao
4 2014 KBO Seven Knights for kakao
5 Game of War – Fire Age Taming Monsters for Kakao
6 2048 Summoner’s War
7 Everyone’s Marble for Kakao Anipang2 for Kakao
8 Welcome to the Dungeon Be a Star! for Kakao
9 True Skate Cookie Run for Kakao
10 Anipang2 for Kakao Magu Magu 2014 for Kakao

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Dragon Hunter, WeMade’s New Mobile RPG

WeMade Entertainment has revealed its new mobile RPG <Dragon Hunter>.  It plans to create a ‘modern RPG’ with substitution battle system, dungeon summon system, guild wars, and more.  The game was developed by the creators of WeMade’s <Dragon Mist>.  Let us take a look at the gameplay footage of this upcoming title.


Substitution Battle! Fight as pairs within 4-man teams

<Dragon Hunter> has a battle system that requires a party consisted of 2 attack-focused members and 2 support-focused members.  Only 2 members of the team can participate in battle at any given time, and players can switch the active pair with the other half of the team when they see fit.

When thinking of this simply, players may switch active pairs when their HP is depleted.  However, when considering the short time frame of invincibility upon switching and the various buffs applied according to the team composition, the pair switching can be done with plenty of strategy in mind.

For example, a player may battle in the normal areas with a warrior and an archer for the sake of speed and efficiency, and switch to a templar and a priest for the difficult boss battle.


Players may anticipate powerful attacks from boss monsters and endure those hits using the invincibility frame, or use hunters with projectile reflecting skill to survive a barrage.  Different team compositions trigger different buffs and debuff, requiring the extra thought process and forming the best team.

All movement and attacks in <Dragon Hunter> are done automatically.  This allows players to focus on the perfect timing of pair switching and skills.  The complex game system was designed with this in mind.  See blow for another gameplay video of <Dragon Hunter> which shows the actual game footage from the beginning to the tutorial.



Dungeon Summon System: Turning unused hunters into ‘dungeons’

<Dragon Hunter> opted out from the currently popular game system of ‘fully enhancing two monster cards to fuse to get higher ranked monster.’  Instead, the game has implemented a dungeon summoning system that sacrifices an unused hunter to create a new dungeon.

Depending on the quality of the sacrificed hunter, dungeons can be summoned with up to +2 ranks.  Certain hunters appear as bosses within these dungeons, and defeating these bosses will reward players with soul stones.  Collecting enough of these soul stones will award players will that specific hunter.


However, each summoned dungeons will only remain open for a certain amount of time, or until a certain amount of soul stones have been harvested from it.  Because of this, new hunters cannot be acquired in a single dungeon summon, and players must open numerous dungeons in hopes of opening the correct dungeons.  Summoned dungeons also contain special hunters that do not appear anywhere else in the game.



Experience buffs and dungeon sharing!  Focus on the guild system

A lot of focus has been put in guild communities.  While the specific numbers will differ depending on the level of the guild, experience and gold buffs will be applied by default, and summoned dungeons will also be shared within the guild.  Since players can only summon one dungeon at a time, more dungeon options will be available to them through other guild members.  However, this also means that the rarer dungeons will have higher demand, increasing competition for the soul stones.


A competitive feature that involves territory feuds between guilds will also be released after launch.  Additional features that encourage community activity such as large scale raids and 4 VS 4 PVP will also be implemented.  The WeMade development team hopes to promote social play and to make guild related activities important enough that players who neglect these features will feel that they are losing out on easy rewards.

Aside from this, they have added in-game help guides and tips to allow non-gamers to thoroughly enjoy the game.  Dragon Raids, a special dungeon system fitting of the game title, are also planned.


Weekly Korean Mobile Ranking – 4th Week of June

June 23 ~ 29
Top Free Games Top Revenue Games
Ranking Title Title
1 Chagu Chagu for Kakao Blade for Kakao
2 FIFA Online 3M Taming Monsters for Kakao
3 Mystery Party for Kakao Anipang2 for Kakao
4 Don’t Tap the White Tile Everyone’s Marble for Kakao
5 Death Angel for Kakao Seven Knights for Kakao
6 Farm Heros Saga for Kakao Clash of Clans
7 Clash of Clans Be a Star! for Kakao
8 Megapolis for Kakao FIFA Online 3M
9 Oh! Fighting Korea for Kakao Cookie Run for Kakao
10 Taming Successor for Kakao Wooparoo Saga for Kakao
Top Free Games Top Revenue Games
Ranking Title Title
1 Clash of Clans Clash of Clans
2 2014 KBO Blade for Kakao
3 TwoDots Taming Monsters for Kakao
4 Chagu Chagu for Kakao Seven Knights for kakao
5 2048 Anipang2 for Kakao
6 Game of War – Fire Age Be a Star! for Kakao
7 Cookie Run for Kakao Everyone’s Marble for Kakao
8 Everyone’s Marble for Kakao Summoner’s War
9 Anipang2 for Kakao Candy Crush Saga for Kakao
10 Asphalt 8: Airborne Cookie Run for Kakao

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Hive Integrates Gamevil and Com2Us


Today Gamevil introduced an integrated platform for global mobile games, <Hive>.

<Hive> is a platform that integrated Gamevil Circle, Gamevil Live, and Com2us Hub in order to let players from respective platforms play all together. It features membership functions and social community in addition to security, statistics, system management, game operation, and marketing tools. <Kritika: Chaos Unleashed> will be the first game launched onto the platform.

Gamevil took over control of Com2us with $68.6M last October.