“Making <TERA> AAA game in Europe is our goal,” said Christian Szymanski the director of marketing of Frogster.
We interviewed him over <TERA> in Europe. It is summarized from the full story at here.
How is <TERA> going in Europe?
Very positive. People heard about that we are publishing it to Europe keep asking us when its official launch is. It is almost proud to be its local publisher in Europe.
What features of <TERA> do you promote for marketing?
Briefly 4 features. First of all is obviously battle. Its non targetting battle system is an unique characteristic of <TERA>.
Second is stunning graphics powered by Unreal engine 3. From a broad plain to a boiling volcanic region, there are so many fields and dungeons with great musics and elements to Western gamers’ taste.
Third is politics system. The opportunity to become a lord of a region is a very attractive motivation, and this will be eventually connected with PvP.
Lastly, as it is a MMORPG, beating down giant monsters.
Which of them do you think will be the most popular in Europe?
I guess the first one, action. European gamers like console games. <TERA>’s awesome action will attract console gamers to MMORPG.
Is there any difference between Korean version and European version?
No much since we are very satisfied with the current version. Maybe we can modify or add some quests.
How are MMORPGs doing in Europe?
It is a hard question since Europe market consists of multiple markets. For Germany, PC games and RPGs are leading the market but console games are leading English market. So far, marketing MMORPG in Europe is not so easy.
However the MMORPG market is gradually growing. More gamers subscribe the monthly accounts. There are also some gamers moving over to PC games and online games since no new console platforms are introduced yet. I believe it is a good time for <TERA>.
What is your rival games?
<Guild Wars 2> and <Star Wars Online> will likely be out at the similar time. But we have faith in <TERA>. As <TERA> features many unique systems, we will focus on them.