Category: China

Million Lore Adds Core Contents ‘Three-Kingdom Battle’

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Actoz Soft Publisher(www.actoz.com) announced the core contents ‘Three-Kingdom Battle’ of <Million Lore>, Joint development of Square Enix and Actoz Soft, on May 5th. The core content is RvR that was never seen in Million Arthur.

Users will have a fierce battle with other users joined Wei-Shu-Wu. The ultimate goal of ‘Three-Kingdom Battle’ is to occupy more castles through ‘Occupation’ and ‘Struggle’ than other kingdoms.

The final goal is to occupy a lot of castles until the finish of war by joining attack and defend against with other kingdoms. Each kingdom will have a chance ‘Struggle’ to attack and defend them after occupied the castles.

If users success to take over or defense castles within Three-Kingdom Battle, rare cards and game items become acquirable. The users who ranked top will have chance to get rare cards and game items no matter who win.

All users who participated in Three-Kingdom Battle will get ‘High experience cards’, ‘Recovery AP’ and ‘Recovery BC’.

You can meet more detailed information ‘Three-Kingdom Battle’ through Faceboo (www.facebook.com/millionYI.en).

<Million Lore> is the first joint development of Square Enix and Actoz Soft as well as <Million Arthur>’s spin-off title. The participant of global pre-registration event is gone beyond 0.5 million on May 5th.

Furthermore, <Million Lore> provides beautiful cards by renowned illustrators from Blade & Soul, famous Korean and Japanese illustrators and also, characterful voices from renowned Japanese voice actors.

 Official Website: www.millon-yi.com
 Official Facebook: https://www.facebook.com/millionYI.en
 Event: http://event.ozwiz.actoz.com/Event/MH/PreRegEvent/01/Web_en.aspx
 Official Trailer: http://youtu.be/3jCl5ateGmkML2ML3

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What Tencent Let CJ Games, Netmarble, and Bang Do

JoonHyuk Bang returned to Netmarble as its largest shareholder for the first time in 10 years. He has received investments totaling up to $500M from Tencent, and has managed to use this to merge Netmarble into CJ Games.

Just what kind of progress has been made so far, and what kind of future can we expect from this big surge of change? We have organized the situation with Bang , Tencent, CJ Games, and the merged CJ Netmarble(assumed).

  • Advisor JoonHyuk Bang Reclaims Netmarble with Tencent Investments
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JoonHyuk Bang

CJ E&M’s advisor JoonHyuk Bang drew out Tencent’s investments of $500M.  Among those, he used about $330M on the acquisition of shares of Netmarble, MediaWeb, N2Play, and YJM Entertainment.

As one of the most common methods in transfer of management rights, acquisition of shares represents the selling of the shares from within the company.  Simply spoken, Bang used $330M out of the investment in order to purchase the shares and the right of management of all 4 companies.

 

  • CJ Games Escapes from the Subsidiary Law with the Change in the Largest Shareholder Position

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In actuality, it is easier to say that CJ E&M has handed the full management rights of CJ Netmarble to Bang.  Before Tencent’s investment, CJ E&M had 51.4% (100,000 shares) and Bang had 48.2% (96,393 shares) of CJ Games’s shares. However, CJ E&M has sold 3,564 of its shares and added 83 shares to Bang to bring Bang just above the line for the largest shareholder position.

The reason behind their decision for the transfer of shares is to resolve their sub-sub-subsidiary’s ‘shares holdings’ issue.  According to the Fair Trade Act, a sub-subsidiary can establish its another subsidiary only when it holds 100% of its subsidieary’s(sub-sub-subsidiary) shares. As CJ Games is already a sub-subsidiary of CJ(CJ E&M is the subsidiary of CJ), it must hold 100% of the shares of CJ Games Lab, AniPark, etc.

However, with Bang becoming its largest shareholder, it was able to rid itself of the limitations put on by the FTA.

 

  • Is CJ Netmarble Worth $1.9 Billion?

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Tencent has invested a total of $500M to CJ Games. With this investment, Tencent received 75,289 of CJ Games’s shares, equaling up to 28% of the total shares. Calculating this in reverse results in the conclusion that Tencent regards the value of entire CJ Games to be around $1.9B.

While it is difficult to do a simple comparison due to the fact that up-pricing of the shares is so common in the case of foreign investments, the $2B value exceeds that of both NHN Entertainment (around $1.4B) and CJ E&M (around $1.1B). This signifies Tencent’s high evaluation of CJ Games.

 

  • CJ E&M Lowers Its Risks with Gaming and Profits

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With the transfer of shares, CJ E&M takes another step away from the gaming industry. Since it, however, still holds 35.86% of the shares of CJ Games, it is still within the boundary of taking profits from the industry while lowring any risk.

Back in 2004, CJ E&M purchased 18% of Netmarble’s shares from Bang at $75M.  Considering the current 35.86% of CJ Game shares that CJ E&M possesses along with Tencent’s recent investment, it results around $650M.

Plus it also has received $330M from CJ Games in the process of separating Netmarble and the other related 3 companies, resulting $1B in total. In conclusion, CJ E&M has profited 10 folds in just 10 years.

 

  • So What Now for CJ Netmarble?

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JoonHyuk Bang was the leading force behind the current Netmarble’s mobile business.  CJ E&M’s decision to make the change from online gaming to mobile gaming was also his decision. With Bang as the largest shareholder and without the regulation by the FTA, a more progressive action in the mobile gaming business is expected in the future.

Even with the $330M expense spent in merging of the companies, there are still $170M left.  CJ Netmarble has more than enough funding to begin their new era of investments. For Tencent, it can enjoy the privilege of being able to take Netmarble’s games to the Chinese market in priority.

As Bang has commented in the press conference, this recent investment and business changes ultimately allows CJ Netmarble to make its progress into the global market.

Tecent Invested $500M in CJ Games, Becoming 3rd Largest Shareholders

20140326153754_1858CJ E&M announced that China’s Tencent invests a total of $500M(533 billion won) in CJ Games on the 26th.  With this investment, Tencent has become 3rd largest shareholders of CJ Games.

CJ Games, a subsidiary company of CJ E&M, is a large scale development holidng company possessing  AniPark, Seed9Games, and Blue Pepper with game lineups such as <Everybody ChaChaCha>, <Dice Venture>, <Taiming Monsters>.

The recent investment was completed with Tencent’s purchase of 28% of CJ Games stocks.  CJ E&M has sold its shares to Tencent, and in consequence has moved down from its previous position as the largest shareholder to the second largest shareholder.  CJ E&M’s advisor JoonHyuk Bang now holds the position as the largest shareholder.

“It was in order to combine the game development and publishing business and to enhance the competitiveness of the gaming industry,” explained CJ E&M on this investment. CJ Games plans to utilize the newly acquired funding to merge with CJ E&M’s gaming branch Netmarble.

There are two main things that CJ E&M has gained from the sale of CJ Games shares.  First, CJ E&M has finally rid itself of the issue regarding the Monopoly Regulation and Fair Trade Act (hereinafter the FTA.) With the limitations set upon by the provision of the share rate control of sub-sub-subsidiary company, the FTA, newly amended in 2013, requires the parent company to either separate or completely acquire shares in its subsidiaries. CJ E&M had been riddled with the rumors of selling CJ Games after a rupture of investment from STIC Investment last year.

However, with CJ E&M stepping down from the largest shareholder position, the previous limitations of the FTA has now been lifted.  In fact, CJ Games was able to acquire Netmarble thanks to Tencent’s investment. With its separation from CJ E&M, it has now improved its competitiveness in the industry by combining the previously separated development and the business capabilities.

The tie between CJ Games and CJ E&M is still tight though, because Bang now sits as CJ Games’s largest shareholder while still being CJ E&M’s second largest shareholder.

Second of the two is that CJ E&M has now begun its official globalization in China with this deal. Tencent has already started the licensing of CJ E&M’s <Dice Venture>, <Everybody PawPawPaw>, and more for China in January.

This new deal appears to be the groundwork for strengthening the relationship of the two companies. Tencent possesses the ‘WeChat’ platform, a mobile messenger app that rivals the scale of Korea’s most influential mobile app KakaoTalk.

Chinese Guild Wars 2 Available in Package

<Guild Wars 2> is going to be released in a package in China rather than digital downlaod.

KongZhong, Chinese publisher of the MMORPG, announced its business model of <Guild Wars 2> last 27th, selling the package with a lifetime account like NA and EU. Additional expantion and some in-game items will be sold separately.

Its 5th closed beta test in China will be held on March 11th for the next two weeks. Its official launch in China will be reportedly within this year.

The package’s price is not announced yet.

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Blade & Soul reaches 1.5 million concurrent players in China

Tencent China has made an official announcement on the 10th that the popular MMORPG <Blade & Soul>’s highest concurrent users currently stands at 1.5 million players.

This announcement is the first official announcement made by Tencent China since the beginning of the game’s test phase that began in November 29th.

A testing-purposed game that launched with 1.2 million first day players, <Blade & Soul> currently has 220 live servers supporting the game and is in its stabilizing stage.

<Blade & Soul> had reached a high 11% of China’s PC café play rate, and sustained a stable 7% even after the cross events from <League of Legends>, <Cross Fire>, and <Dungeon & Fighter> had ended.  The fact that the rates were sustained even after the initial cross events show that <Blade & Soul> had successfully established its own player base.

Tencent also announced that <Blade & Soul> set a record among the Chinese MMORPGs.  The popular search engine Dubai reached a total of 1,063,738 <Blade & Soul> related searches, setting the record among video game searches, and there were over 40,000 articles written about <Blade & Soul> since its launch.

Tencent is working on perfecting the localization and is preparing various events in anticipation for the upcoming official launch.  Other than the preparation of game events, there will be an item sale event via its own mobile messenger application <WeChat>.

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