Category: Asia

eFun Company sets yearly sales of $50 million as its goal

“Starting the second half of this year, our goal is to reach yearly sales of $50 million and to become one of the top 10 mobile publishers within the country.”

During its company presentation on the 2nd of this month, eFun Company announced the company’s goals as well as its three new upcoming titles.  eFun Company announced its goals of reaching yearly sales of $50 million and of becoming one of the top 10 mobile publishers within Korea.

With its headquarter in Hong Kong, eFun Company has published mobile games in 20 different countries including China, Taiwan, and Southeast Asian countries.  So far, the publisher has been localizing and publishing foreign games such as <Three Kingdoms OL>, <New Journey>, and <Three Kingdoms PK>.  While eFun Company has had significant presence in Hong Kong and Taiwan so far, it has been quietly servicing its games in Korea.  However, the company plans to move actively starting this second half of the year.

The reason behind eFun Company’s decision is its belief in the theory of “If it works in Korea, it works in the World.”  The Korean market has an advanced network technology, and it holds its place as second place amongst the world’s Android markets.  The theory is that by gaining knowledge in Korea’s advanced mobile market, a game will gain that much more presence and potential to be competitive in the foreign markets.

The goal of reaching yearly sales mark of $50 million is also a part of the goal of becoming active in the Korean market.  Furthermore, the company has announced its intention in avoiding popular platforms such as Kakao Games and attempting to increase its sales by its own capabilities alone.  The marketing director Park Hyejung commented that: “We have previously launched <New Journey> on the Kakao Games platform, and we have decided that we will be able to reach the $50 million sales mark without the help of platforms.  Each of the games are different in their prospects, and we plan to adjust our marketing appropriately to them all.”

Furthermore, the company has announced its goal of overcoming Kunlun Korea to become one of Korea’s top 10 mobile game publishers.  The Branch President of eFun Company commented: “When we say top 10 mobile game publishers, we don’t mean solely in sales numbers, but that we plan to grow to carry that much ‘weight’ in our brand name.  We truly believe that we can overcome Kunlun Korea.”

eFun Company has also announced their plans to merge with the Korean mobile game publishing business in order to take the step towards becoming one of the top 10 publishers.

20140702143017_1255 20140702143018_7695 20140702143020_8957 20140702143021_7684

From Telekinesis to Astral Projection? 4 Classes of Tree of Savior Revealed

IMC Games has released a gameplay video of <Tree of Savior>, previewing some of the classes that will be available.  There are four classes in this preview: Linker, Psychokino, Necromancer, Sadhu.  Let’s take a look at the preview.

4 Classes Revealed: Telekinesis and Astral Projection Powers

The ‘TOS Q&A #7’ post was posted on the 4th in the <Tree of Savior> developer blog (  This post was created in order to introduce the Lnker, Psychokino, Necromancer, and Sadhu, on top of answering questions of users.


The first class to be introduced, the ‘Linker,’ is a class that has the ability to gather and entangle groups of enemies.  The Linker class links multiple enemies into one group to damage or debuff all enemies simultaneously.  Alternatively, the Linker is able to link multiple allies to spread out the damage received or to share the effects of potions or buffs.

The second class, the ‘Psychokino,’ is a class that uses telekinetic powers.  Using telekinetic powers, the Psychokino can either damage its enemies directly, or forcefully relocate its enemies.  An example of its uses is moving enemies into a single file line while another party member uses a piercing skill.  The Psychokino can also damage its enemies by colliding them into each other.


The ‘Necromancer’ is a class that uses reanimation skills on its fallen enemies.  By collecting corpses, the Necromancer can create a wall to protect itself or use them to attack its enemies.  Also, the Necromancer can collect boss ‘cards’ to summon ‘Shoggoths.’

The last class to be introduced, the ‘Sadhu,’ is a class that uses astral projection.  Using astral projection, the Sadhu can separate its spirit from its physical body to attack its enemies.  The spirit form is not detectable by enemies, making it very useful in ambushing.  The spirit form can also be exploded to severely damage its enemies.  However, the physical body is vulnerable while the spirit form is active, requiring extra care.


Freedom Ensured – “No need to clear all quests”

The development team of <Tree of Savior> has promised its users some forms of freedom in the game.  The team has been developing the game in a way that ensures that players do not feel the need to complete all the quests.

Weapon selections also have its share of freedom.  A warrior class can wield a wand while a magician class can wield a hammer.  The monk, who favors hand-to-hand combat, can decide to wield a variety of weapons.


Furthermore, the experience of non-combat contents can also vary depending on the class.  The development team has commented that “while some classes only have combat-related skills, some classes possess non-combat skills.”  Non-combat classes such as chefs and fishers do not exist, but these skills will exist.

On the other hand, the development team has also commented on the current game music projects.  Currently, <Tree of Savior>’s sound director ‘sevin’ is collaborating with his previous group ‘SoundTeMP.’  Collaborations with musicians other than ‘SoundTeMP’ are also in plan.


Weekly Korean Mobile Ranking – 1st Week of July

June 30 ~ July 6
Top Free Games Top Revenue Games
Ranking Title Title
1 Be My Slave for Kakao Blade for Kakao
2 Battle Cat Taming Monsters for Kakao
3 Shinmoo for Kakao Seven Knights for Kakao
4 FIFA Online 3M Anipang2 for Kakao
5 Legendary Raiders for Kakao Everyone’s Marble for Kakao
6 Don’t Tap the White Tile FIFA Online 3M
7 Farm Heros Saga for Kakao Clash of Clans
8 Clash of Clans Be a Star! for Kakao
9 Toy Battle for Kakao Wooparoo Saga for Kakao
10 Blue Three Kingdoms Cookie Run for Kakao
Top Free Games Top Revenue Games
Ranking Title Title
1 Clear Vision 3 Clash of Clans
2 World of Tanks Blitz Blade for Kakao
3 Clash of Clans Everyone’s Marble for Kakao
4 2014 KBO Seven Knights for kakao
5 Game of War – Fire Age Taming Monsters for Kakao
6 2048 Summoner’s War
7 Everyone’s Marble for Kakao Anipang2 for Kakao
8 Welcome to the Dungeon Be a Star! for Kakao
9 True Skate Cookie Run for Kakao
10 Anipang2 for Kakao Magu Magu 2014 for Kakao

20140628151605_2987 20140702185357_5180 20140707150812_6728

Smilegate Merged Online and Mobile Publishers


A PC online game publisher Smilegate Internet and a mobile publisher Pample are now merged together.

Smilegate Group announced on July 4 that its subsidiaries Smilegate Internet and Pample are merged into one integrated publisher. The new company will go under Smilegate Worldwide and will develop a new platform which is not yet announced.

The platform seems more likely a market like Google Play or Apple App Store rather than a messenger like Kakao Talk or Line because it is likely to provide billing system along with both online and mobile games targeting the global market.

The merger will not go through any restructuring; it also leave their names alone and let them work the way they did so far. So, Smilegate Internet still publishes online games while Pample does the same thing for the mobile games.

In short, two families are just sharing one house for efficiency. Period.


Minecraft-like Maple Story 2 Let Users Create Own Dungeons

The block-type maps of <Maple Story 2> were indeed contents that were aimed for the <Minecraft> audience.


The ‘Maple Story 2 Supports Day’ took place in the Nexon Arena on the 28th.  The convention was held for the fans <Maple Story 2> who are anticipating its arrival, and game contents and development directions were explained.  The new ‘block-type maps’ were explained at this convention, and the focus of the game was explained to be ‘user created contents.’


Unlike its predecessor, <Maple Story 2> uses block-type maps.  All stages are designed with multiple 6-side blocks, similar to <Lego> or <Minecraft>.

Each of the blocks that are in a map can be removed and attached at will, and players will be able to use this system in various ways.  For example, players are able to pull out street lamps or telegraph poles to fight, and move or create objects.  However, the moveable objects are restricted to a certain number depending on the stages.


The features that uses blocks to their full potentials are player housing and dungeon development.  In <Maple Story 2>, players are able to purchase specific blocks within the maps like real estate.  Blocks differ in prices depending on its location or specifics, and players can build objects and buildings on the blocks they own.

If a player lacks in-game currency, that player can opt out to live in a public facility such as apartments.  Even in these public facilities, players still have the option to collect various blocks to personally design their houses.


Players can also use blocks to create dungeons or mini-games.  <Maple Story 2> offers a separate making tool for such purposes.  Monsters and traps can be placed strategically throughout the given space, and trigger events can be designed to activate upon specific user actions.  Not only can players experience their self-created dungeons in real time, they can share their creations with other players or even “operate” it.


Aside from these features, <Maple Story 2> plans to add other user-created contents such as transportation systems, crafting professions, and more.

The reasons behind such changes for <Maple Story 2> seem to be in the interests the main target audience group, the fans of <Minecraft>.  <Minecraft> has been gaining popularity among gamers between the ages of 10 to 29 for its freedom to create in group settings.

If users are able to create original contents and share them at will, similar to <Minecraft>, the biggest concern of all online games, contents, will take care of itself.  However for this to be achieved, the game must allow free customization just as much, or even more than <Minecraft>.

<Maple Story 2> is a prequel to its original, and the CBT is planned for the second half of this year.  For those who may be wondering, the game will still be controlled by keyboard only.  Below are some of the screenshots of <Maple Story 2> that were shown at Supporters Day.