Archive for the ‘Editorials’ category

Do Online Games Really Spoil Our Brain?

January 13th, 2012

Internet Rescue School(IRS) run by Korea Youth Counseling Institute(KYCI) and funded by the Ministry of Gender Equality and Family(MGEF) exaggerates examples of the game addiction, quoting a local media.

Game Discipline of Children

The head of Game Media Education Center(GMEC) JangHee Kwon wroke a book titled <Game Discipline of Children>, claiming that the game addiction caused a breakdown of cash machine.

He said “The IRS students who could not play the games violently pushed buttons on the cash machines and busted two of them within four days. This is an example showing that playing the games repetitively would eventually lead you to play it unconsciously and habitually because their brains became rigid.”

But the bank did not agree with him. They said the machines have just broken more frequently during the times the youth visit the training center, giving statistical evidence. So his insistence does not make sense at all.

Moreover, Mr. Kwon said “Late development of the frontal lobe of the children addicted in the games results them tending to behave instinctively and aggressively just like a beast. There are some beast-like children with human face.” His opinion is grounded in a Japanese professor Mori Akio’s theory that playing a game does not utilize the frontal lobe at all and it lowers the ability of the brain that takes charge of humanity, consequentially making people no better than beasts.

But the theory is not recognized and is regarded as a mass of incongruities from the academia. Playing chess, go, or even sports games does not use the frontal lobe either.

The IRS cures the children at high risk of internet addiction for 10 days, funded by the MGEF of about US$200,000 million last year which has increased up to US$780,000M this year.

Moreover, the MGEF is pushing a bill that collects 1% of game tax from the industry in order to run treatment facilities for game addiction.

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Did You Like G-star 2011?

January 13th, 2012

Last year’s G-star has broken its previous records of B2C visitor and results in B2B.

Its Business Hall(B2B) became a mecca of the online game business, quoting an overseas official that it is the only place to meet so many online gaming firms in a short time. Total 384 firms from 28 countries participated and shared the time.

Thisisgame conducted a survey of 64 online game publishers, developers, and other consulting and solution firms who visited the G-star 2011 about it. To kick off with, I clarify that the result only reflects individuals’ feedback, not companies’.

In short, the G-star 2011 was the best game show for the online games, though some need to be improved still.

» Read more: Did You Like G-star 2011?

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Korean Online Games Aim at Russia the Most

October 12th, 2010

For last a decade, Korean online games have successfully expanded their market globally. They just rushed exporting their games into the global market without fear because they had nothing to lose.

What if failing in China? No worry, just go to Japan or Taiwan next. There were tons of overseas markets they just needed to go stick their flags onto. Then one out of ten would make them success anyways.

With this mind, Lineage, Legend of Mir 2, Ragnarok, and Gun Bound had succeeded greatly in Taiwan, China, Japan, and Spanish South America respectively.

However today’s global market is not as easy as it used to be. Precisely prepared strategy, marketing, and localization are required in order to make it works now.

So Thisisgame.com has surveyed 25 people in global business bureau of Korean game companies about the future global online game market and working with foreign companies in July and August. Let’s see what came out. (All graphs below are calculated out of 10.)

No.1 Potential Market, Russia

Russia is picked as the most prospective market in the next 5 years. Russian online game market has been grown about 10 times in last 4 years. I think it is thanks to the fast installment of network infra in metropolises with support from government after the ‘e Russia Project’ in 2002.

Europe and South America are ranked 2nd together. Europe is recognized as a charming market with high ARPU(Average Revenue per User) and grand size despite of the high barrier of various languages and nations. South America is deemed with a high expectation upon its great potential although its growing is not as fast as expected.

The world’s biggest market, China, seems to be grown slow, and Japan and Arab markets are anticipated to continue growing slightly as they used to be.

Europe, SA, NA, SEA, ME, Russia, China, and Japan(from left to right)

Europe, SA, NA, SEA, ME, Russia, China, and Japan (from left to right)

Communication and Experience

Indeed the communication is always a problem. 22 out of 25 companies said not only language difficulty but also the way they approach the topic is the most difficult homework for Korean companies when talking with the foreign partners. 18 companies answered the localization also brings a trouble.

Moreover, 76% said they still want more information about foreign companies although many expos, game occasions, periodicals and publications are being supported by government.

Lack of information about foreign company, less awareness of own company and game title, localization, and communication between partners (from left to right)

What about what Korean companies like? They consider foreign companies’ experience and local market share the most according to my survey. They just want their games success in other market, nothing else.

Local market share, publishing experience, local player preference, down payment, and revenue sharing (from left to right)

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10 big issues of the first half year

July 8th, 2010

1)???? Issue Maker <Starcraft 2> from rating to price

The game has been talked a lot among Korean gamers during the first half year is Starcraft 2. Blizzard was struggling to get Teen(+12) rate for last several months.

The recent announcement from Blizzard Korea regarding the game price gets lots complains from users. Because the game is available only through DLC and the price (69,000 won, about $57) is the same as when they release the game in retail package.

2)???? M&A rush between publishers and developers

Nexon acquires a developer every year for 6 years. The result from acquisition has been proved its succeed ? Nexon’s revenue reaches about 1 trillion won(about $82 billion).

NCsoft, Neowiz games, CJ internet have joined M&A rush this year.

3)???? Cheat on E-sports

Cheating on Starcraft progamer league shakes up the industry. Some progamers were being investigated for intentionally losing matches.

4)???? Double regulation on online game industry

Ministry of culture, sports, tourism and Ministry of gender equality and family are struggling to get the initiative on amending youth protection law. They both laid similar bills at the same time to protect youth from online game addiction. The industry worried that it would double the burden on them.

5)???? 3DS and Motion controllers

Nintendo 3DS and motion controller announcement from E3 2010 became huge issue in Korea, too.

6)???? Online game addiction became social concern

Several criminal cases related to online game addiction has happened recent and became social issues. The government is preparing laws regarding the online game regulations.

7)???? MMORPG for adults

MMORPG for adults has been succeeded during the first half year. <Seven Souls>, <Age of Conan>, <Zusun Online> are examples.

8)???? Web based game flood

Web based games were considered to be Blue Ocean last year. However, it became Red Ocean because too many of them introduced during last 6 months.

9)???? Triangular contest has been heated among action RPGs

<Mabinogi Heroes (also known as Vindictus)>, <Dragon Nest>, <C9> are leading action RPG genre.

10)? Games for Smartphone

Korean mobile game developers are getting huge success in Apple’s app store recently. Big name Korean publishers/developers start to jump into the market, too.

With launching of Ipad during the second half year, the market would be heated even hotter.

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Broken Links

August 26th, 2009

For those who had a trouble with accessing this site for last couple of days, I apologize for your inconvenience. “Broken Links” was the message I’ve been getting and it drove me crazy! We found that there’s been cyber attack on our site and now working on it. Hope y’all enjoying the site!

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