Naver launches mobile game platform “Band Game”

Naver Camp Mobile announces they start the game platform service through Band from the 21st of April today. Band is the brand name of Naver’s social network service.

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There will be no evaluation process like KAKAO Games to launch mobile games on Band. Naver gets 20% commission only as it has been known.

Naver Camp Mobile decided not to have the evaluation process because they want games to be selected by users, not by a platform holder. The number of Band users is 24 million, DAU is about 6 million. Of course, we cannot tell all registered Band users are gamers. Jong Man Park, CEO of Naver Camp Mobile, said “They will search for the game by themselves if we have fun games.”

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The 2nd strength of Naver Band Game is competitive commission rate – 20%.

If a game launch on Apple App Store or Google Play Store, Apple/Google takes 30% while Social platforms that provide channeling service for the games takes 30% the rest commonly. That means the developer of the game takes 49% of the total revenue. However, they could expect to take at least 56% if they choose Naver Band Game as their channeling social platform. If they choose Naver app store instead of Apple App Store or Google Play Store, they could expect to take up to 64%.

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Naver Camp Mobile reveals 10 available mobile games at the launch. Most of them are puzzle genre while DragonFriends from NHN Entertainment is SNG, Arch Sphere from Wemade Entertainment is MMORPG.

Naver Band games will have ‘with Band’ as a suffix, just like ‘for KAKAO’.

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