NHN Entertainment reveals a new gaming brand called TOAST on 29th of August at the same time with going public in KOSDAQ. HANGAME will remain as a board game brand. TOAST is Global Brand for both PC and Mobile. It has a goal to present enjoyable games just like having French toast every morning.
The main reason to launch a new brand for NHN Entertainment is a negative influence of HANGAME. HANGAME has become a top web-board game brand with 22 million registered users since it is launched 15 years ago. Unfortunately, it is not harmonized with PC-based RPGs and Mobile games because of its strong web-board game image.
A person from NHN Entertainment told “We have tried hard to change its image, but it was just so difficult to escape from its traditional image.”
With the launching of TOAST, games such as TERA, Kritika, Dungeon Striker, Dragon Friends etc that have been published through HANGAME will be moved under the brand of TOAST. The future games like ASTA and EOS will be published under TOAST as well. Existing HANGAME users do not have to register again for TOAST.
TOAST will pioneer the world market more actively. Wooparoo Mountain will be published through GREE and Fish Island through LINE, a mobile messenger. NHN Entertainment will establish a branch in China within the year.
TOAST will be launched during the second half of the year.