Many issues has been made since Diablo3 is launched throughout the world – Korea is not an exception. Because Blizzard Korea announced that they prepare the enough number of the collector’s edition for the launching event and everyone could buy one or two, 5,000 fans who stayed overnight to buy the collector’s edition in Seoul on the 14th of May. However, the truth is they prepared 2,000 copies only because they estimated 1,000 people will join the event. Fans got angry enough even before they meet error 37.
Dominating at PC Bang Ranking
According to the data from Gametrics, a professional Korean PC Bang statistics provider, Diablo3 occupied 28.93% of total PC Bang occupancy rate from the 15th to 21st of May. After the server became a bit stable on 21st, the rate went straight up to 38.75%. There has been only 1 game that the rate goes up over 30% – Starcraft.
League of Legends(LOL) was #1 in Korea with 20.70% before Diablo3 launching, however the rate went down to 13.65%. (On 24th of May, Diablo3 rate 39.41% / LOL rate 11.57%) Not only LOL rate went down, but also the rates of all games within top 10 before Diablo3 launching went down.
Because of the lousy launching event, people who have not involved with any game experiences before shows interests toward Diablo3 include KPOP stars, politicians etc.
Most Korean developers and publishers pretended not paying attention to Diablo3, their actual thinking seems ‘Let’s avoid Diablo3’ now. In fact, there was no Korean online game companies announce CBT, OBT around the 15th of May. We are not sure whether Diablo3 made most Korean online game companies’ share prices down recently or economic crises in Europe did, but it is true that share prices of Korean online game companies went down.
We are not sure how long Diablo3’s domination is continuing in Korea. But if it goes long enough, many Korean online games will be affected by Diablo3.
Blue – Diablo3 / Red – League of Legends / Green – Aion