Nexon announces the sponsorship contract for a year with Lotte Giants, a Korean professional baseball team.
According to the contract, Lotte Giants athletes will wear the uniform that has Nexon logo on the right side of its chest. It is similar to the sub-sponsorship between Nexon Japan and Chiba Lotte Marines, a professional baseball team in Japan.
In addition, Nexon will have special seats called Nexon Zone at Giant’s home stadium and the ads will be appeared continuously through LED billboards at the stadium.
Besides all of these, Nexon will promote their upcoming games with Lotte Giants and have off-line events called Nexon Special Day in the first half and the second half of the year.
Byung-su Jang, CEO of Lotte Giatns, said “Nexon and Lotte has a common assignment that each needs to provide healthy wholesome entertainment through online and off-line. Both know well about each need to try hard on doing social contribution activities. We won’t let ourselves neglect our duties together.”
Seo Min, CEO of Nexon, said “Nexon has been concerning pro-baseball and we even provided the homepage of KBO(Korea Baseball Organization) for free back to 1996. We are pleasure to make the contract with Lotte Giatns and will try to make the best model between games and pro-baseball.”
NCsoft found a professional baseball team called ‘NC Dinosaur last year. Ironically, Changwon-based NC Dinosaur is closed to Busan-based Lotte Giants geographically. Nexon is developing MLB 2K Online, which is expected to be released in 2013.