[Korea] 5 Key Trends for 2009 – ① The Invasion of the Chinese Games

Chinese games, Zombie, non-targeting systems, auto mouse, and browser-based games are the key trends for 2009 in the Korean online gaming market.

This is the first installment in the five-part series- the invasion of the Chinese games.

This year Korean publishers rushed to publish Chinese games; Pixel Soft’s?Journey to Fairyland aka JTF (심선: Kor, ?仙: Chi) by CJ Internet, Perfect World’s?Murim Story (무림외전: Kor,?武林外?: Chi) by EYA Interactive, FuLaDe Entertainment’s?天尊 Online (천존협객전: Kor) by Liveplex are cases in point. These games have been launched in Korea during 1H09.

And there are more to come. Korean major publishers signed a licensing deal with Chinese developers: Beijing Game World Tech’s Battlestar Online and Perfect World’s Zuxian Online (?仙: Chi, 주신: Kor) by CJ Internet, Perfect World’s Red Cliff (赤壁: Chi, 적벽: Kor) by KTH (Paran), Sohu’s 天龍八部 (천룡팔부: Kor) by Alt1, and The9′s World of Fight (名?三?WOF: Chi)

The reason for the flourish is the success of Perfect World (完美世界: Chi, 완미세계: Kor)?in Korea. Also Chinese games filled the void caused by delayed Korean games. Players found Chinese games alternative to Korean games because of a) the high quality and b) somewhat familiar yet still new contents. Most Chinese games brought to Korea had already gone through the phases of commercial services in China so the stability and contents availability won Korean publishers over as well.?Towards the 2H09, however, the blockbuster Korean games started dampening the popularity of Chinese game.

All in all, with other Chinese games lined up in the pipeline and major updates for existing games, Chinese games are expected to flourish in the Korean online gaming market.

<Butterfly?Sword?Online (流星蝴蝶劍: Chi, 유성호접검:Kor) developed by Nineyou?is planning to launch in Korea by 2010>

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